AAPT Tell it like it is

Written on September 24, 2005 – 11:54 pm | by Duncan | Advertising, Worth Reading, Tags: , , ,

AAPT Green T-ShirtsI posted on the AAPT “Tell it like it is” advertisements over at Duncan’s TV Ad Land tonight. The campaign features people wearing their self assessments on T-shirts.

“It’s a crazy idea but wouldn’t it be great if we were all straight up with each other – if we were honest and open and told it like it is.”

Well, maybe it would, maybe it wouldn’t. There are times when we need to be careful who we’re revealing ourselves to. However describing ourselves is a better alternative to labelling others.

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Duncan MacleodPostkiwi Duncan Macleod posts on life, faith and culture in Australia, drawing from his involvement in the creative industry, the Uniting Church, the blogosphere, generational research, the emerging church and life on the Gold Coast. Duncan is the editor of The Inspiration Room, a site showcasing advertising, design and other work produced by the global creative community.

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