I posted on the AAPT “Tell it like it is” advertisements over at Duncan’s TV Ad Land tonight. The campaign features people wearing their self assessments on T-shirts.

“It’s a crazy idea but wouldn’t it be great if we were all straight up with each other – if we were honest and open and told it like it is.”

Well, maybe it would, maybe it wouldn’t. There are times when we need to be careful who we’re revealing ourselves to. However describing ourselves is a better alternative to labelling others.