Chuck Nyren Advertising to Baby Boomers
I received an email from Adweek on Friday, offering a free copy of Chuck Nyren’s “Advertising to Baby Boomers” for people who subscribe today. Curious I was.
I’ve found Chuck’s blog, “Advertising to Baby Boomers“. He obviously wants us to read his book.
Nyren’s guidelines to Boomer advertising cover how boomers want us to see aging, giving Boomers room for choices, infomercials and internet advertising, ‘viagrification’ of drugs, and the end of stereotypes.
He concludes with hints on finding the best advertising agencies for Baby Boomers – the ones with Baby Boomer creatives who know how to advertise to themselves.
Postkiwi Duncan Macleod posts on life, faith and culture in Australia, drawing from his involvement in the creative industry, the Uniting Church, the blogosphere, generational research, the emerging church and life on the Gold Coast.
Duncan is the editor of The Inspiration Room, a site showcasing advertising, design and other work produced by the global creative community.
One Response to “Chuck Nyren Advertising to Baby Boomers”
By Chuck Nyren on Oct 31, 2005 | Reply
Sure he does.
But he also wants you to read Dick Stroud’s new book 50-Plus Market (Kogan-Page) and has wonderful things to say about Gill Walker in Australia:
… along with Senioragency in Australia.
Thanks for letting me know how AdWeek is using my book. They bought a boatload of copies (maybe AdWeek wants you to read the book!). I knew it had something to do with subscriptions/renewals.