Castlemaine XXXX Beer TV Ads

In honour of Queensland’s efforts in the State of Origin Rugby League match against New South Wales, here’s a post on Castlemaine XXXX. I work just down the road from the Castlemaine brewery in Milton, Brisbane. Fourex Bitter is a full strength (4.8 %) well hopped lager, launched in 1878. Fourex Gold is a mid strength (3.5 %) lager, brought out in 1991 in response to drink driving concerns. Fourex Light Bitter is 2.3 % alcohol. They’re all owned by Lion Nathan.

XXXX Parched

Jacko is one of the stars of Castlemaine’s advertising campaign, which recently included a set of ads based around Jacko’s fishing trip. The series begins with Jacko’s mates taking a look at his Toyota Landcruiser. The clincher is the beer fridge in the back. “Good as gold mate”. Jacko’s House (Golden Retriever) and Jacko’s Ark and Jacko’s Island are available to view online at BMF Advertising, under Lion Nathan in the work section. “If that’s a golden retriever I’ll dog paddle nude to Cairns”, says Macca. “Good as gold, Macca!”

“Parched”, directed by Matt Murphy for BMF and produced at Fin Design, shows a twister bursting up the main street of a town and smashing its way through the entrance of the local pub. It stops in front of the bartender, who holds up a XXXX Bitter that gets sucked into the twister. The storm transforms into a man drinking the beer. The ad’s aimed at 18-29 year old blokes.

Castlemaine Princess

There’s an early XXXX ad called “Castlemaine Princess” floating around as well. It features a naive young woman skipping through the countryside talking to the animals and birds. She finds a frog, kisses it hoping for a prince. What she gets is an Australian sheep shearer. It’s his turn for a wish. She turns into a bottle of Fourex Gold!

Click on the image below to play the Princess video.

Fourex makes an appearance in Terry Pratchett’s light hearted fantasy, The Last Continent, set in the land of “EcksEcksEcksEcks”

53 Replies to “Castlemaine XXXX Beer TV Ads”

  1. You have just made me the happiest person alive!!! LOL i couldn’t find the XXXX ads anywhere, and my dad really wants them all, so I googled them and your blog came up!!! That rocks!!!

    so a huge THANKYOU!!!!

    Saxxxy 🙂

  2. Hey People – i’m looking for a set of olde XXXX ads. There were around 8 ads all the same style, but slightly different. They were from the early-mid 90’s & broadcast in UK 3-per-slot during movies.

    A good looking guy is at X, he drinks some 4X, gets on a motorbike, drives across the desert to meet an attractive girl.

    Then the same ad would play with variations inc one or both the people would be fat, the guy was a fly who got swatted by the girl & aliens were in the sky abducting the girl at the end.

    Any ideas what i’m on about? If you have, send me a message to Big congratrs if you can find where I can view them or download them.

    Cheers, Phil

    1. Been looking for these adds for years! They are by far the best xxxx adverts ever. I would love to see them again, I think they came on a break when itv had a good film on (that continued after the news), would appreciate any links or websites regarding these classics.

  3. Wondering if anyone knows the names of all the actors in the xxxx ads with the different freezers etc. Specifically the latest one on the island where the guy(need his name) puts a thing in the barrell cooler and the dog sets it off and hits him in the nads.
    Thanks, DT

  4. Regarding the xxxx gold barrel beer cooler nad knocker advert, can this found anywhere otehr can copying from the TV?

    For teh love of beer


  5. Does anyone know where I can get a copy of the XXXX ad with the girls riding bikes over the Storey Bridge getting buckets of water thrown over them? This ad only played a couple of times before it was pulled due to complaints from wowsers.

  6. the guy who cops it in the ads is Harry. His real name is Kieran Darcy-Smith. Great actor. You can see him in Two Hands, Oz movie.

  7. If we call hassle XXXX enough they could put all their great ads on a dvd and give them away with the beer. Johnno

  8. Does anyone know if the XXXX ad with the guy that turns into a fly and travels across the land to drink his beer is anywhere online?? I think it was created in the mid 90’s…

  9. looking for your Joey& Snowy advert. I can see the pub from here where Joey was stuck in the top of the tree and Snowey was looking for Joey think it was a great ad would like to see it again

    1. I’ve been trying to track that particular ad down for years too.
      From memory a snake lunges at the horse, causing it to buck and the rider is thrown over the cliff. The rider then starts shouting “ned, ned”.
      “I’m coming, Snowie”, shouts Ned as he tumbles down the cliff to save him – only to find him stuck up a tree.
      What is it?
      I can see the pub from here!
      Absolutely vintage but I can’t trace.
      If anyone can send me a link to it I’d be really grateful.

  10. Just wanted to say I love the xxxx ads shot on Hinchinbrook Island. My husband was the head chef there at the time and had a blast with the cast and crew! Great bunch of blokes!
    I’d love the original “I can feel a xxxx coming on” tune as my ring tone. Any ideas where I can find it?

  11. Is Marlin REAL in the Hot Tub , or a good prop.I’d be leaping about in the hot tub with those babes if I were real,
    look forward to replys,

  12. Have always enjoyed the XXXX adverts, these got me drinking, sorry i ment thinking!!

    Looking for the advert of the overloaded pick-up, stacked with beer, then a request for a bottle of sherry for the ladies. On failure of the read axle the comment is made…’think we over did it on the sherry…’

    please help.


  13. Hi, my dad was in in one of the very first XXXX commercials, somewhere during the time of 1977- 1983. long ago I know. He was tragically killed not long after filming and it was taken off air. I was 12 at the time. If anyone could help me out here, it would be most appreciated. It was footy related ad trainings etc, with the classic finale of going to the bar after a hard training…”I can feel a XXXX coming on” was the infamous jingle.

    PLEASE,PLEASE, if anyone could help me out.

  14. Hi all,
    I am looking for a copy of a XXXX ad made approx 1980 – 82 at the Overlander Hotel in Mt Isa and having a Rodeo theme. A friend of mine played the part of one of the barmaids. I would like to surprise her with a copy of it. Thanks guys.

  15. Great adds, but they were early 90s. In fact, they came out 91-92. As an Aussie in the UK, I was nicknamed ‘Snowy’ after one of the adds.

  16. This is great, just stumbled on it, searching everywhere for a picture of the trawler/boat ad done on the island, 2005? can’t find it anywhere, it’s a spitting image of our trawler that sank, no insurance and not many photos either, hope l can see it here somewhere in those ad links, great little page this.,
    l hear we have Anna Bligh to thank for banning alcohol adverts here in Qld, no wonder l can’t find any pictures.

  17. hi, im looking for a XXXX ad. it goes something along the lines of…there are two men sitting on the porch one is covered in insect bites, and one says, this insect repellent you got me is no good, the other says, insect repellent?oh i thought you said jam!im pretty sure it was a XXXX advert. can anyone help me!?thanks

  18. Hi all, have been searching for the xxxx lite bitter ad series with the elephant and his friend, maybe early to mid 80’s. Just want to show my now adult children what great ads were all about.

    1. hi im looking for some thing of the same….
      looking for the poster of the elephant surfing… how have you gone on your search…..

  19. Does anybody remember the one with the spider in the ‘dunny’ where the guy goes to the loo and the spider is sat there looking at him? One of the guys back at the pub says something like ‘Oh, he’s in the dunny mate’ and then the camera pans ioutside to the toilet where the guy opens the wooden door and sees the spider. I’m sure it was a Castlemaine XXXX advert, from the early 90s, and it was so funny. The spider was so cute lol! Can’t find it anywhere though!

  20. Hi All. I’m looking for an ad where a young lad is on a train; he said he was off to (town name) for a fantastic job interview, but the ticket collector said, that the train doe’s not stop there on Thursdays. I will ask the driver to slow down and I will hang you out the door, I will leave you to guest the rest. When I first saw this ad I laughed so much I cried and cried.

  21. Hello,

    Wondering if anyone ever found the series of adverts where the Castlemaine XXXX drinker turns into a fly.

    Thanks in advance.

  22. Had XXXX the first time when we visited Scotland and could not get enough. Can I get the same product here in the States?

  23. To a few posters above looking for the series of ads where a guy is driving a bike through the desert that has several varities, been looking for it myself forever! managed to find 2 so far in this youtube video

    the series was called fresh as castlemaine 4x, was created by sachi and sachi in 1996, it premired during itvs demolition man film in fall 1996, where the entire series was shown in the ad break (3 different ones in each ad break)

    Would love if anyone knows where to find more/all the set!

  24. I’m looking for a xxxx ad from the early 90’s, all i remember is it’s a group of 40-50 years old blokes about 6 of them, sitting around an outdoor bbq table. I’ve looked on you tube and cant seem to find it, anyone know what one I’m talking about.

  25. Hi I have available for sale 3 elephant surfing “crack a tube” posters and 3 elephant posters on the footy field ” Mammoth”and 3 elephant posters “the forward packyderm”. All in excellent condition and have been stored flat in a non smoking home. Contact me on for more information.

  26. I have been trying to get some xxxx like I had in the 80s I recently got some xxxx gold and it does not remind me of the same taste . Is that gold version not the same as the original one ?

  27. I remember a add as a kid – cant recall if it was xxxx or not. A guy is sick in bed, Flying doctor is on his way and contacts his mate and tells him get him a beer or its going to be real bad. His mate goes to the fridge and there is only 1 beer left, he cracks it, and starts drinking it himself. He walks into the room where his mate is flaked out on the bed. What did the doc say? Its going to be real bad mate. Love to see this add again if anyone knows a link…

  28. I am looking for the fourex light ale commercial with the 2 palomino stallions.
    They were my horses, and I would love to get a copy of the ad for my grandchildren to see.

  29. To the person who posted on 4 th of August 2020 I was one of the riders on your palomino stallions in the xxxx commercial did you have any success in getting a copy.. they were both magnificent horses..

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