On Duncan’s TV Adland I’ve just posted on Tip Top’s Ice Fishing TV advert.

The 2002 TV commercial has been doing the rounds without the reference to the product – which is a bit of a shame. Loses the irony.

There was another ad with a polar bear which is on the George Weston site but only available to people with a media password.

For the gen on the whole ad, with a link to a quicktime version of Roger Tompkins’ work, see my post at Duncan’s TV Adland.