Make Poverty History with One Click

Make Poverty History is an international campaign to end poverty through trade justice, dropping debt and more and better aid. It’s based largely in the UK where the G8 conference will be held in July. The Make Poverty History web site features a number of ads from the TV campaign as well as excerpts from recent documentaries on poverty.

Nelson Mandela in Make Poverty History ad

  • Click (see below for more details)
  • Nelson Mandela
  • Bono on why he supports the Make Poverty History campaign
  • Lenny Henry
  • Orphans of Nkandla, documentary directed by Brian Woods with True Vision Video
  • Yellow Dress – a young girl beds down for a night on the streets
  • Toddlers – street children all over Africa
  • One Campaign from the USA
  • Drop the Debt – Anthony Minghella’s film
  • Orange spoof ad (see below)


Click Performers

The ‘Click’ ads (depending on which version) bring together Brad Pitt, Bono, Kylie Minogue, P Diddy, Cameron Diaz, Jamie Foxx, Miss Dynamite, Kate Moss, Hugh Grant, George Clooney, Alan Rickman, Colin Firth, Lenny Henry, Emma Thompson, Claudia Schiffer, Bob Geldof and Liam Neeson. As performers click their fingers, viewers are reminded that every three seconds a child dies from extreme poverty.

‘Click’ was screened on nearly all commercial channels in the UK on March 31st. There are also USA, German, Canadian, French, African and Indian versions being filmed.


“One by one, they step forward. A nurse, a teacher, a homemaker. And lives are saved. But the problem is enormous. Every three seconds one person dies. Another three seconds, one more. The situation is so desperate in parts of Africa, Asia, even America that Aid groups just as they did with the tsunami are uniting as one. Acting as one. We can beat extreme poverty, starvation AIDS. But we need your help. One more person, letter, voice will make the difference between life and death for millions of people. Please join us by working together. Americans have an unprecedented opportunity. We can make history. We can start to make poverty history, one by one by one. Please visit One at this address. We’re not asking for your money. We’re asking for your voice.”

Click on the image below to play the video.

One Credits

Copywriter was Joe O’Neil.

Filming was shot by director Marcus Tomlinson via Radical Media, with producers Jon Kamen, Frank Scherma and Greg Schultz, directors of photography Morgan Susser, Jake Polonsky, Erik Messerschmidt, Vic Losick and Adam Beckman.

Editors were Andy Keir, Josh Pearson and Jon Schwartz at Outpost Digital.

38 singers, actors and religious leaders talking about the challenge of poverty, include Brad Pitt, Penelope Cruz, Jeffrey Wright, Susan Sarandon, Edward Norton, Cameron Diaz, Salma Hayek, Al Pacino, Antonio Banderas, Holly Hunter, Benicio Del Toro, Alfre Woodard, Justin Timberlake, Djimon Hounsuo, Jewel, Orlando Bloom, Bono, Kevin Bacon, Mary Louise Parker, Ryan Gosling, Sean P Diddy Combs, Jack Valenti, Dennis Hopper, Noah Wyle, Kate Bosworth, Ellen DeGeneres, B.D. Wong, Rita Wilson, George Clooney, Viola Davis, Kate Hudson, Steve Buscemi, Frank Griswold, Pat Robertson, Jamie Foxx, Cameron Diaz, Mos Def, Tom Hanks.

This will be great news for people playing Six Degrees of Kevin Bacon.

Thanks to American Rhetoric for the information.

Orange Campaign

Orange get in on the act with a texting campaign featuring Ewan McGregor filming on poverty in Africa. Filming was directed by Bryan Buckley with Hungry Man for Mother London.

Click on the image below to play the video.

3 Replies to “Make Poverty History with One Click”

  1. Can’t find anywhere where I can download the ‘Click’ adverts to put onto my own webpage! Interesting site though!

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