McDonalds Inner Child Memories
Another post at Duncan’s TV Adland today features this month’s television commercial from McDonalds, “Release Your Inner Child”. The ad shows children crawling out of trapdoors in the front of frozen adults. All the children gather together, dressed in adult clothes, at an ambient McDonalds cafe/restaurant. It just goes to show that McDonalds have been around long enough to be appealing to adults who were patrons as children.
Not me though. I would have been in my mid twenties when I first turned up at the fast food chain of the future, 1986 in Tauranga.
2 Responses to “McDonalds Inner Child Memories”
By thriving on Sep 28, 2005 | Reply
Hmmmm, as you say a disturbing trend, adults who were children at McDs. Actually I find the ads disturbing that the ‘inner child’ in us has become a consumer! I had hope my inner child asked more difficult questions of me regarding my loss of trust, of innocence, of enquiry but I suppose I should have known better! So we are on the way to being better consumers through our inner child!
By Jess on Jan 27, 2007 | Reply
This McDonald’s ad goes to show that nothing is sacred to the corporate world (with profit the exception, of course). For those who have spent years finding and healing their inner child - the idea of exploiting that image commercially and the misrepresentation that somehow we can set ourselves and our inner child free by a visit to McDs is blatant grabbing any popular idea (whether understanding the depth of it or not) and running with it. Someone in McDs is coming up with these ideas of healthy food and popular psychology as a way to tap a new market but as usual it has little substance and is a superficial nod for the sake of a dollar.