Postkiwi

I received an email today from Christian Music Updates. I’ve been on this list for a while. I’m not sure how I got on the list. I tried unsubscribing at one point. Anyway I’d been thinking about trying again. But today’s post caught my eye.

It began with the text:

As we’ve previously done with films like “Polar Express,” Motive Entertainment has created a wide variety of resources and events for the upcoming release of “The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe” (in theaters Dec. 9) - for faith, educational, and community leaders.

Hey that sounds good I thought. So over to www.narniaresources.com I went. The site provides a movie overview, the capacity to register for updates, order free materials, download trailers, behind the scenes videos, and promotional imagery, as well as information on buying block tickets for churches, schools, scout troops and other large groups or organisations.

Only problem is that the free Narnia School kit, Educator’s Guide, Discussion Guides and posters are only available within the United States.

[eminimall products="Narnia"]

So who is the we of “Motive Entertainment”? It turns out that Motive Entertainment is Paul Lauer, the man behind the promotion of Mel Gibson’s The Passion of the Christ and Tom Hanks/Paul Zemeckis film, “The Polar Express”. See Motive Marketing’s web site for more details.

Tim at Challies.com was complaining last week about the crass movie marketing targeted at Evangelicals. Adrian Warnock at his UK Evangelical Blog says that he’s all too happy to receive sneak previews about what ’should turn out to be the film of the year’. I’m with Adrian on that one.