Apple Intel Advertisement Linked with Postal Service

Written on January 20, 2006 – 5:50 pm | by Duncan | Advertising, Worth Reading, Tags: , , , ,

I’ve just posted a couple of stories connected with the launch of Apple’s new Intel-chip-driven MacPro computer.

Apple Intel Factory

At Duncan’s TV Adland I’ve written up the story of the TV advertisement featuring the music of Moby, “God Moving Over the Face of the Water”, and a concept straight from Postal Service music video, “Such Great Heights”.

The blogosphere in Mac circles has been buzzing with the thought that once again Apple has used a copied concept for its marketing. As it turns out Josh & Xander, the directors of the Postal Service video are also the directors for the new Apple ad.

Postal Service Such Great Heights

Having seen the music video I thought it was worth writing up at Duncan’s TV Music Videos. The video was shot in a wafer fabrication plant – a factory where data is imprinted into silicon chips and disks.

And linked up with the two stories is the launch of Apple iLife 06 for Mac, and the MacBook Pro.

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Duncan MacleodPostkiwi Duncan Macleod posts on life, faith and culture in Australia, drawing from his involvement in the creative industry, the Uniting Church, the blogosphere, generational research, the emerging church and life on the Gold Coast. Duncan is the editor of The Inspiration Room, a site showcasing advertising, design and other work produced by the global creative community.

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