If you’re in Australia, look out on your TV this Sunday. Tooheys New is launching a new ad that has the potential to rival the Carlton Draught Big Ad. At www.fortheloveofbeer.com.au you can see it now, in Vividas format. For more details see my post at Duncan’s TV Adland. This is the answer to the mystery billboard I posted on earlier this week.
If you look at the deer’s face on the Tooheys New label you will see a subliminaly imbeded SEX across its face.The E is right next to the nostril (easy enough to see) the X is the dark part that forms a cross in the inner right ear and the S is the ear on the left. So the S snd E are light and the X is dark. Take a look.