How would you promote a Braun nose trimmer? Who would be interested in buying one? Could there be a connection between nose trimmers, beard trimmers and mustache trimmers? Maybe the guys who have the capacity to grow mustaches through their nostrils would be the people to model the basic need for a trim, along with the refined art of nostril fashion. Michael, Norbert and Thomas are three of those men. Can we expect these posters to appear on the walls of men’s hairdressers around the world?
Credits
The Braun Nose Trimmer series was developed at BBDO Germany, Düsseldorf, by executive creative director Toygar Bazarkaya, copywriter/art director Daniel Aykurt, account supervisors Adam Kennedy, Silke Joosten, Jacqueline Standt, advertiser’s supervisor Jose Carlos Gonzalez Hurtado, photographer Ralf Gellert and art buyer Birgit Paulat.
The campaign won a Gold Outdoor Lion at Cannes 2008, along with Silvers for Print and Outdoor at Eurobest 2008.