Postkiwi

Chicago/Christchurch creative agency TimeZoneOne has launched a viral campaign promoting Spruce Beer, focused on Waitangi Day, New Zealand identity and beer.

A creative experiment focuses on developing a new brand capturing the essence of New Zealand identity. Rejects include All Black Jock Strap Ale (too yeasty), Crowded House Bitter (too bloody Australian), and Ernest Rutherford Lager (unpleasant fall out). Second on the list of accepted beers is Kiwi Bush-Bee Beer (part bumble part killer). First place goes to Captain Cook’s Spruce Beer, first brewed by Captain Cook in 1773, designed to prevent scurvy.

The spot suggests that 8 out of 10 doctors now agree beer solves most health issues.

Spruce Beer, is a New Zealand beer based on Captain Cook’s original recipe and was first made in Dusky Sound, New Zealand, 1773. It is flavored with ’spruce’ (rimu) and tea tree. Spruce Beer is brewed for Heritage Foods (NZ) Ltd. by Wigram Brewing Co. in Christchurch.

Rugby Racing and Beer

A New Zealand folk song recorded by Rod Derrett in 1965

When I was just a little kid,
Knee high to a keg,
My Daddy took me on his knee.
He drained his glass and closed his eyes
And gave me very sound advice
On how to be a good Kiwi.

“Get to know your football sides
And learn to spell from Moore’s race guides
And don’t forget down under over here
Because of your great parentage
You have a national heritage
Of Rugby, Racing and Beer.”

Rugby, Racing and Beer,
Rugby, Racing and Beer,
Down under we’re mad over our
Rugby, Racing and Beer.

Old Uncle Charlie went to see
The Doctor yesterday
He cried, “You’ve got to help me Doc and quick,
I’m seeing spots before my eyes,
My head feels twice its normal size,
And every Sunday morning I feel sick.”

The Doctor took one look at him
And said, “Well Charlie things look grim,
I hate to have to tell ya but I fear,
You’d better write your will tonight,
‘Coz you’ve got kiwi-itis,
That’s Rugby, Racing and Beer.”

Rugby, Racing and Beer,
Rugby, Racing and Beer,
Down under we’re mad over our
Rugby, Racing and
Rugby, Racing and
Rugby, Racing and Beer.