Converse, the Nike-owned shoe company, celebrated 100 years of manufacture with a print advertisement featuring icons of the 20th century. The Chuck Taylor All Star basketball shoe is connected with living and deceased cultural heroes, including Gonzo journalist Hunter S. Thompson, Dwyane Wade, Sex Pistolist Sid Vicious, electric urban music star M.I.A., James Dean, Yeah Yeah Yeahs singer Karen O, rapper Common, Joan Jett and Green Day singer Billie Joe Armstrong.
Regional versions of the campaign used around the world include Ian Curtis (UK), Jefferson Hack (UK), Carlos Diez Diez (Spain), Jane Birkin (France), Nina Hagen (Germany), Kim, Jung Man (Korea), Cui Jian (China), Darren Cordeux (Australia), Jose Fernando Emilio (Mexico) and Sandro (Argentina).
Credits
The Converse Connectivity campaign was developed at Anomaly, New York, by executive creative director Mike Byrne and art director/copywriter Ian Toombs.