Kellogg’s All-Bran is the food of choice for this construction worker who is keen to do something about becoming more regular. Behind him runs a series of events that demonstrate on a large scale the doings he has in mind. Look out for a fire on the first floor, a falling pylon, a hose, buckets, barrels, a drop chute and a dump truck.
Click on the image below to play the All Bran Construction video.
Credits
The Construction Worker ad was developed at Leo Burnett, Chicago, by chief creative officer John Condon, executive creative director Mark Oosthuizen and Dave Linne, art director Brian Shembeda, copywriter Avery Gross, and agency producer Scott Gould.
Filming was shot by Noam Murro via Biscuit Filmworks, Los Angeles, with director of photography Jeff Cutter.
Editor was Avi Oron at Bikini Edit, New York. Post production and animation was done at Sol Design FX, Chicago.
Music is “The La La Song” by Extreme.
Construction Worker won a gold award at the recent Clio Awards.