Schweppes has launched a campaign in Australia bringing new life to the branding concept of Schweppervescence. The ‘Burst’ campaign consists of five videos using slow motion cameras at 10,000 frames per second to capture the final moments in the trajectories of water balloons. The Schweppervescence moment is linked with the bubbles in the air moments after the pouring of Schweppes lemonade, dry ginger ale, mineral water, tonic or soda water.
Click on the image below to play the video.
Credits
The Schweppervescence campaign was developed at George Patterson Y&R, Melbourne by executive creative director Paul Catmur, creative director Ben Coulson, art director Ben Couzens, copywriter Jim Ingram and agency producer Romanca Jasinski.
Ben Coulson said, “We are all very proud to present this work. It is the fruit of many peoples hard work and conviction. I think it has produced something beautiful and unique to Schweppes. At Patts Melbourne we have a bit of a tradition of producing our best work for our biggest and often hardest clients. To make world class work is what we all strive for, to do it for Cadbury Schweppes is even better. From day one they were focussed on making something special with this project, I hope we have delivered for them. An extra special thanks must go to Garth and the Exit team, who were in absolute cracking form on this one.”
The Schweppes team included General Marketing Manager Darryn Wallace, senior brand manager Paul Donaldson, and Schweppes brand manager David Phillips.
Filming was shot by director Garth Davis via Exit Films with director of photography Greig Fraser and producer Karen Sproul.
Filming was shot in the Australian state of Victoria, in Otway National Park and Melbourne. Recognisable landmarks include the Manchester Unity building, and Little Collins Street, Melbourne.
Garth Davis said, “This campaign is one of those rare gems. It’s not often in the commercial realm that you get the chance to be truly artistic…a testament to the clients willingness to create something outside the ordinary (even if they were very nervous!).”
See more of the Garth Davis/Karen Sproul work on Tooheys Tongue Quest, Tooheys Catapult, Cravendale Cows, Scope – Radiohead Fan, Dulux Ghost, and Sensis All You Need to Know and Boots Summer Rush.
Editor was Jack Hutchings, The Butchery. Post production was done at Digital Post, designed by Lucinda Thomson. Colourist was Edel Rafferty at Digital Pictures, Melbourne. VFX post production was done at Fin Design by senior Flame Compositor Richard Lambert.
Music, “To Build A Home”, was performed by the Cinematic Orchestra (see MySpace) from the album Ma Fleur. Vocals are by Canadian Patrick Watson. Music was supervised by the staff at Level Two Music.
Lyrics for To Build A Home
There is a house built out of stone
Wooden floors, walls and window sills…
Tables and chairs worn by all of the dust..
This is a place where I don’t feel alone
This is a place where I feel at home…….
[Chorus]
Cause, I built a home, for you, for me
Until it disappeared, from me, from you
And now, it’s time to leave and turn to dust……..
Out in the garden where we planted the seeds
There is a tree as old as me
Branches were sewn by the color of green
Ground had arose and passed it’s knees
By the cracks of the skin I climbed to the top
I climbed the tree to see the world
When the gusts came around to blow me down
I held on as tightly as you held onto me
I held on as tightly as you held onto me……
Still photography was by Christopher Tovo.
That is uber impressive Slo-Mo footage. Cool!
There’s a small technical glitch though. Schweppervescence causes bubbles and not cascading droplets of water (or whatever the liquid was in the balloons).
In order to fully capture the eruption of Schweppervescence bubbles theme, I imagine a large swimming pool filled with thousands of advertising executives after a free lunch. It’s sort of like the ‘Blazing Saddles’ campfire scene except underwater…
Oh, that was so wrong of me! I apologise.
The Ad is clever and special.
Have a look at the new Schweppes website which is an extension of the Schweppes burst TV campaign and is dedicated to celbrating Australia’s vibrant food and beverage culture. The website encourages users to ‘slow down’ and savour some of the best drinking and dining experiences.
The website is http://www.schweppes.com.au
Cadbury-Schweppes is in a stew. I rang the compamy seven times to complain about the ‘Solo-Strong’ advertisement which emphasises the ‘extra manly kick of Guarana’. This was featured endlessly during the recent cricket tests between Australia and South Africa. None of the relevant managers, including the Brand Manager for Solo were ever available.
My comment was why is Cadbury-Schweppes promoting an alkaloidal drug for young men? Their response was that Guarana supplies caffeine which does not sell if offered as caffeine. When I remarked that Guarana is a well-known veterinary diarroea inhibitor they suddenly shut up.
Another example of government deregulation that has gone horribly wrong. Loathsome Cadbury-Schweppes needs to examine its big fat navel and re-examine its products. The advertising world has changed since the financial meltdown, you idiots!
I’m prepared to overlook the doggy anti – diarrohea from solo strong because I work hard physically and need the kick, at least its cheaper than red bull. From September 2010 it is no longer on supermarket shelves. Even schewppes customer service can’t help! Does anyone know if it is still available?