Schweppes has launched a campaign in Australia bringing new life to the branding concept of Schweppervescence. The ‘Burst’ campaign consists of five videos using slow motion cameras at 10,000 frames per second to capture the final moments in the trajectories of water balloons. The Schweppervescence moment is linked with the bubbles in the air moments after the pouring of Schweppes lemonade, dry ginger ale, mineral water, tonic or soda water.
Click on the image below to play the video.
The Schweppervescence campaign was developed at George Patterson Y&R, Melbourne by executive creative director Paul Catmur, creative director Ben Coulson, art director Ben Couzens, copywriter Jim Ingram and agency producer Romanca Jasinski.
Ben Coulson said, “We are all very proud to present this work. It is the fruit of many peoples hard work and conviction. I think it has produced something beautiful and unique to Schweppes. At Patts Melbourne we have a bit of a tradition of producing our best work for our biggest and often hardest clients. To make world class work is what we all strive for, to do it for Cadbury Schweppes is even better. From day one they were focussed on making something special with this project, I hope we have delivered for them. An extra special thanks must go to Garth and the Exit team, who were in absolute cracking form on this one.”
The Schweppes team included General Marketing Manager Darryn Wallace, senior brand manager Paul Donaldson, and Schweppes brand manager David Phillips.
Filming was shot in the Australian state of Victoria, in Otway National Park and Melbourne. Recognisable landmarks include the Manchester Unity building, and Little Collins Street, Melbourne.
Garth Davis said, “This campaign is one of those rare gems. It’s not often in the commercial realm that you get the chance to be truly artistic…a testament to the clients willingness to create something outside the ordinary (even if they were very nervous!).”
Editor was Jack Hutchings, The Butchery. Post production was done at Digital Post, designed by Lucinda Thomson. Colourist was Edel Rafferty at Digital Pictures, Melbourne. VFX post production was done at Fin Design by senior Flame Compositor Richard Lambert.
Lyrics for To Build A Home
There is a house built out of stone
Wooden floors, walls and window sills…
Tables and chairs worn by all of the dust..
This is a place where I don’t feel alone
This is a place where I feel at home…….
Cause, I built a home, for you, for me
Until it disappeared, from me, from you
And now, it’s time to leave and turn to dust……..
Out in the garden where we planted the seeds
There is a tree as old as me
Branches were sewn by the color of green
Ground had arose and passed it’s knees
By the cracks of the skin I climbed to the top
I climbed the tree to see the world
When the gusts came around to blow me down
I held on as tightly as you held onto me
I held on as tightly as you held onto me……
Still photography was by Christopher Tovo.