Air New Zealand has taken up the challenge from the Elave Nothing to Hide nudity campaign with their own version of “Nothing to Hide”, featuring eight Air New Zealand support staff wearing nothing but body paint. The campaign is designed to contrast Air New Zealand with other airlines that charge for services such as food and drink, booking seats online, and baggage allowances.
Body painted Air New Zealand staff turn the eyes of customers in baggage retrieval, on the tarmac and in the plane. It’s fascinating to see where the admirers look as the nude staff walk by. Music is “Under My Skin” by Auckland singer Gin Wigmore.
Behind the Scenes
Air New Zealand CEO Rob Fyfe, voted sexiest NZ businessman recently, takes us behind the scenes to talk to Air New Zealand staff as they’re prepped for filming.
The 3 and a half safety message shown during flights.
The Air New Zealand Nothing To Hide campaign was developed at .99, Auckland, by executive creative director Craig Whitehead, deputy creative director Craig Pethybridge, art director Janelle Herrick (nee Olsen), copywriter Lara Philips and agency producer Vicky O’Leary.
Filming was shot by director Kevin Denholm via Exposure Films, Auckland.