Technorati, the blog directory, is shifting focus again after seven years of operation. Technorati ranking has until now been one of the indicators of a blog’s popularity in the blogosphere, measuring the number of links from other blogs. Technorati authority refers to the number of unique blogs linking to the blog over the previous six months. The closer to 1 the Technorati rank got the more popular.
It appears as though the Technorati team has finally given up on trying to index the interconnectedness of the blogosphere. The site is now moving towards being a destination rather than a directory, with stories about trends in blogging becoming the focus. Whoever’s running the site is obviously working on monetization, with the number of adverts on every page at an all time high. The ranking continues, but appears to be focused on the top 100 blogs, measuring interconnectedness on a weekly basis, rather than six monthly basis. Makes it more interesting I guess.
It’s a nightmare just trying to claim a blog these days and, don’t ever expect to get an answer to any of your emails from Technorati.
If indeed their intention is to monetize more, they’re not doing a good job of relationship marketing. I am so hacked off with Technorati and have been for months!