UK retail chain The Cooperative are promoting their support for local causes in “Not So Silent Night”, a Christmas commercial featuring BTM Brass Band. A woman comes home to her family with a box of fruit mince pies. As she shares them with her husband they are serenaded by the brass band playing a cover of the Pogues hit The Fairytale of New York. BTM is a local band in Wales, its name derived from three villages, Bedwas, Trethomas and Machen.
BTM Brass Band are one of the more than 4,000 causes that the community retailer has supported with a £17 million hand-out this festive season through its Membership scheme. The Co-op’s Membership scheme sees the retailer give Members a 5% reward on purchases of own brand products and services at its food stores and funeral homes, and the retailer donate a further 1% to local community causes. Members are also able to choose which groups they would like to support online. BTM Brass Band will use the support from Co-op’s Membership scheme to buy new music and to refurbish instruments for youth bands – supporting its work to promote brass and percussion playing and to engage and inspire more young people to join in and, grow into the next generation of players.
Not So Silent Night Credits
The Not So Silent Night campaign was developed at Lucky Generals by creative director Kate Murphy, creatives Gareth Morgan, Martin Tighe, and agency producer Katie Reynolds.
Media was handled at Dentsu Aegis London.
Editor was Rachel Spann at Work Editorial.
Visual effects were produced at The Mill by 2D lead artist Dave Wishart, Finish artists James Pratt, Adam Maynard, Holly McLean, producer Imogen Lai, production assistant Jai Durban, colourist Seamus O’Kane, colour assists Rory Leighton and Dan Levy.