Amazon.com is promoting the household management elements provided by Alexa and the Echo in “Before Alexa”, a Super Bowl advertising campaign featuring Ellen deGeneres and Portia de Rossi. Two teasers, “Temperature” and “Spilled Wine”, show the couple being helped out by Alexa’s voice-powered technology in their home. The full Super Bowl commercial explores the question, “What do you think people did before Alexa?” Alessa is a Victorian maid who throws firewood out the window when instructed to turn the temperature down. Alexei (Jamie Demetriou from Fleabag) is an Eliabethan era jester who can’t tell jokes. Alex the newsboy is asked for today’s news (all fake!). AlexeMS, a dove, is commissioned to take a message to Prince Constantine (doesn’t end well). Alesha is reminded by a President Nixon to delete those tapes (I delete…). The track finishes with Ellen’s favourite song, “Yeah!” by Usher, featuring Lil’ Jon & Ludacris.
Before Alexa Credits
The Before Alexa campaign was developed at Droga5, London.