Burger King has stepped out with a risky advertising campaign featuring a whopper burger decomposing over a month with the help of range of colourful moulds. An online video shows a Burger King Whopper deteriorating over 34 days, hosting a mix of fungi. Four print and outdoor advertisements show the moldy burger at 28 days, 32 days, 33 days and 35 days, with the super text, “The Beauty of No Artificial Preservatives”. The Moldy Whopper campaign is designed to raise awareness of the Burger King’s removal of artificial preservative from the Whopper in most European countries and in select markets in the USA. Naturally, public responses vary from the inevitable feelings of disgust through to intrigue and and affirmation for the new chemical-free status of the Whopper. The Moldy Whopper campaign was the culmination of proposals and work from David, Miami, Ingo Stockholm, Publicis Spain and Publicis Romania, with production support from Colony in Stockholm.
Moldy Whopper Credits
Work at Ingo Stockholm was by executive creative director Björn Ståhl, art director Max Hultbuerg, copywriter Magnus Ivansson, final art designers Åsa Eklund and Alexander Lundvall, tech director Stefan Kindgren, planner Simon Stefansson, account director Rickard Allstrin, and account manager Mia Melani.
Work at David, Miami, was by global chief creative officer Pancho Cassis, group creative directors Fernando Pellizaro and Jean Zamprogno, senior art director Camilo Jimenez, art director Sergio Takahata, group account director Stefane Rosa, group account director Stefane Rosa.
Work at Publicis Spain and Publicis Romania was by chief creative officers Eduardo Marques and Jorg Riommi, executive creative director Pablo Dachefsky, art director Ivan Montebello, and copywriter Pablo Murube.
Filming was shot by director Markus Ahlm via Colony with producer Erik Lindahl, producer Lena von der Burg, director of photography Viktor Kumlin, art buyer Jenny Steggo, and gaffer Kalle Dahlberg. Audio post production was by Quint Starkie. Photography was by Pål Allan with food stylist Anna Lindblad, and photo assistant Erik Ögnelooh. Colourist was Sean Clemante at MPC London.
Music is “What A Difference A Day Makes”, performed by Aretha Franklin, produced at MOKOH Music, Berlin, by music supervisors and intro composers Maria Moritz and Stephan Moritz, and at Mayflower, New York, by music director Danny Simon and co-founder Ryan Schinman.