Honda is running “Feel More from the Ground”, a commercial celebrating the Civic’s low driving position. A young woman heads off in her red Honda Civic, cameras capturing every angle from below. We see a chasing dog, a crack in the road, the shoes of a runner, the adventurous steps taken by a pigeon, the close encounter with death experienced by an ant, a puddle turned into a splash pool, all within the frame of a dog’s observation. The super: “The closer to the road, the more you feel”.
Honda Civic Feel More Credits
The Honda Civic Feel More campaign was developed at Wieden+Kennedy London by executive creative directors Tony Davidson and Iain Tait, creative director Joe De Souza, creatives Max Batten and Pete Browse, group account director Nick Owen, account directors James McHoull and Sam Hunton, planner Georgia Challis, agency producer Matt Ellingham and TV production assistant Aran Patterson.
Filming was shot in Amsterdam by director Juan Cabral via MJZ with producer Sookie Foster.
Editor was Russell Icke at Whitehouse Post.
Visual effects were produced at Time Based Arts by VFX supervisor Stephen Grasso, 2D team Adam Paterson, Leo Weston, Bernardo Varela, Grant White, Linda Cieniawska, Manolo Perez, Matt Shires & Ralph Briscoe, 3D team David Loh, Ben Cantor & Chris Wood, DMP Lisa Ayla , colourist Lewis Crossfield, executive producer Tom Johnson, and VFX producer Sean Ewins.
Sound was produced at 750mph by sound designer Sam Ashwell.
Original music was produced at Mr Pape by music supervisor/producer John Connon and composer Rohan De Livera.