Porsche’s 2020 Super Bowl advertising campaign, “The Heist”, portrays a collection of joy rides featuring cars normally stored in the Porsche Museum in Zuffenhausen, Stuttgart, Germany. The the newly introduced fully electric Porsche Taycan is taken for a spin by a mystery ninja thief. Staff from the museum take up the chase in the Porsche 917 K, the 918 Spyder hybrid supercar, the Porsche 911 GT2 RS, the Carrera GT, 718 Cayman GT4, 2020 911 Carrera 4S, Porsche 930 Turbo, and 1960 Porsche Junior 108 tractor. After the opening scenes inside the Porsche Museum, viewers see a team of precision drivers steer the cars safely around the famous Porsche roundabout in Zuffenhausen and along the inner city streets of Stuttgart, Heidelberg, Heppenheim and over the Schwarzenbachtalsperre dam in the northern Black Forest. Finally, the Taycan is cornered, and the Porsche Heist thief revealed.
Click on the images below to play the extended version of the Porsche Heist commercial, and the 20-minute behind-the-scenes video.
Porsche Heist Credits
The Porsche Heist campaign was developed at Cramer-Krasselt.
Filming was shot by director Wayne McClammy via Hungry Man with director of photography Ottar Gudnason, and producer Rick Jarjoura, executive producer Mino Jarjoura, working with local production company Zauberberg Productions producers Jakob Rühle, Nora Haessner and Hakan Cirak, production manager Holger Borruta, and assistant producer Amber Moog.
Editor was Adam Marshall at Whitehouse Post with assistant editor Steven Kroodsma.
Visual effects were produced at Carbon VFX, Chicago.
Sound was produced at Another Country.
The Making-of video was by Emmy & Alex Zimmermann with producer Britta Liesen.