SodaStream is running a Super Bowl commercial and associated advertising campaign featuring science guy Bill Nye and 18 year-old astrobiology student Alyssa Carson. The teaser for the campaign, “Something big is bubbling”, has Bill Nye, Planetary Society CEO, reflecting on the likelihood of sending humans to Mars. The full commercial has a space crew on Mars discovering water, taking it back to their space craft and getting ready to leave. The exciting turn of events is complicated by bubbles. Sodastream’s message here is that reducing single-use plastic waste will reduce our need to find a new home in space. Residents of Mars, Pennsylvania, can tweet at @SodaStreamUSA on Feb. 2 — Super Bowl Sunday — and if they do, they’ll receive a free SodaStream.
Play the “Something big is bubbling” teaser.
Bill Nye talks about his involvement in the campaign:
I’m very happy to be working with SodaStream on their Super Bowl commercial. Along with providing a great way to have all the sparkling water you need, SodaStream is using this platform to bring attention to an alternative to plastic bottles in a playful, approachable way. We’re living at a pivotal time. We have to preserve Earth’s environment, and water is our most precious resource. The sooner we switch to more sustainable, everyday water options like SodaStream, the better.
Sodastream Mars Credits
The Sodastream Mars campaign was developed at Goodby Silverstein & Partners by co-chairmen Jeff Goodby and Rich Silverstein, chief creative officer Margaret Johnson, creative director Jon Wolanske, art director Nando Sperb, copywriter Gustav Johansson, head of photography Quinn Gravier, design director Ryan Self, account services managing partner Brian McPherson, group account director Jenna Duboe, account manager Molly Navalinski, assistant account manager Maria Ragusa, head of brand strategy Bonnie Wan, head of communication strategy Christine Chen, group brand strategy director Ralph Paone, director of communications strategy Caitlin Neelon, research and analytics strategist Ian Heath, head of broadcast production Leila Gage, executive producer Matt Flaker, producer Ben Latimer, director of business affairs Judy Ybarra, senior business affairs manager Heidi Killeen, working with Pepico Sodastream marketing team general manager Bryan Welsh, chief marketing officer Matthew Kahn, SVP marketing communications Shiri Hellmann, and director of marketing Amberly Hilinski.
Filming was shot by director Bryan Buckley via Hungry Man with director of photography Rodrigo Prieto, production designer Robb Buono, executive producers Kevin Byrne, Mino Jarjoura, Dan Duffy, Caleb Dewart, head of production Marian Harkness, producer Kathy Rhodes, and production supervisor Will Vudmaska.
Post production was done at eLevel Post Production by director Michael Damiani, executive producer John Dutton, post producer Allison Lambert, creative director Mike Landry, motion artist Chad Ford, audio engineer Jody Scott, editor Jedidiah Stuber.
Music was produced at Human by executive producer Carol Dunn, creative directors Gareth Williams and Mike Jurasits, and composer James Leibow.