Duncan Macleod on faith and culture
ParalympicsGB is raising funds for athletes heading to the Beijing Games, with the support of Sir Paul McCartney. A TV ad is calling for members of the public to invest in the future of disability sport in the UK both in the run up to London 2012 and beyond.
Continue reading “Paul McCartney and Paralympics Super Heroes”
The Olympus 790SW Camera’s underwater capacity was shown off in this print advertising campaign from Australia. Red eyed dolphins, sea cows (manatees) and a turtle are photographed underwater, with a flash apparently.
NRMA, the Australian motoring and services company, launched a television and cinema ad campaign in 2007 to inform their members that their services were growing to include new partners. The ads, launched during the telecast of the 2007 NRL Grand Final, show a NRMA roadside assistant helping people with heavy lifting (local shop), carrying bags (travel), putting up tents (accommodation), packing bags (car rental), broken down vehicles, and swimming with dolphins at Sea World (entertainment).
Tide, the laundry detergent, was promoted in India as the product that puts stains back where they belong in this series of magazine advertisements. Post it glue was used to give the impression that lipstick, icecream and tomato sauce from a hotdog had stuck to the shirts of people on the opposite page. By the time the page was opened however the stains were back on the lipstick, icecream and hotdog.
The launch of SBS‘ Top Gear Australia magazine is being done with an expected level of irreverence. The first TV ad plays with the ‘Pinky’ theme from the RTA road safety campaign, “No one thinks big of you” from New South Wales. The original shot shows women lifting their little finger to demonstrate their estimation of the size of speeding drivers’ private parts.
ABC‘s advertising show The Gruen Transfer tonight challenges two advertising agencies to put together a pitch for the campaign that will convince Australia to invade New Zealand.
Continue reading “Gruen Transfer Australian Invasion of New Zealand”
