Duncan Macleod on faith and culture
Australian footwear retailer Foot Locker is promoting a range of classic sneaker styles from their premium brands. CumminsNitro Brisbane is working with the company to portray classic running shoes in historic moments of history. Stonehenge becomes Shoehenge. Mt Rushmore becomes Mt Shoemore.
Solo, the lemon flavoured pub squash drink launched by Cadbury Schweppes for the Australian market, had its stereotpyical assocation with masculinity in the Man Cans campaign.
The third in the My Lotto series from New Zealand Lotteries Commission. Instead of spending two minutes on instant noodles, it’s suggested that punters (males are the target market here) run a bath.
Volkswagen is touting the pulling power of the Touareg V10 TDi with a stunt in which a Touareg tows a Boeing 747 Jumbo jet weighing 155 tons. The experiment apparently began in 2006 as a wager between Volkswagen employees. Volkswagen, after some trials in Germany, invited members of the press to witness the stunt at Dunsfold aerodrome, 40miles south west of London, where they had leased an ex-British Airways 1978 Boeing 747-200. The original engines had been replaced by dummy engines for the purposes of safety during filming for Casino Royale. Fuel was replaced by 28-tonnes of water ballast. The plane still had its full complement of 500 seats, 11 toilets and complete landing gear, but did not have an operating braking system.
Neil Patrick Harris has reprised his role in Doogie Howser M.D in a set of commercials for Old Spice, pushing Pro Strength anti perspirant. “Chronic body odour ruins lives. It’s prescription strength wetness protection but you don’t need a prescription to get it. Take it from me. I used to be a doctor for pretend.”
The Cure For Life Foundation in Australia is raising funds for research into a cure for brain cancer. To promote the cause DDB Sydney and Filmgraphics created “Birthday Cards”, a heart wrenching TV ad highlighting the impact of cancer death for parents in their twenties and thirties.
