Duncan Macleod on faith and culture
McDonald’s China is preparing for the Beijing Olympics with a TV ad featuring the Olympics Champion Kids Program, aiming at children who dream of marching in the games. The advertisement provides a commercial version of “Algorithm March” from Japanese childrens program PythagoraSwitch.
Continental Tyre South Africa launched a print advertising campaign featuring a flat balloon, bouncy castle and lilo, all continuing to work without air. The tagline: “ContiSSR: Works Even When It’s Flat”. Conti SSR tyres have reinforced sidewalls that prevent the wheels from collapsing in cases of air pressure loss.
Frucor has launched Mizone Rapid in Australia with a television ad featuring a smashing game of tennis. Our hero replenishes his body and resumes the game. His oponent on the other suffers severe dehydration and begins to turn to clay. On receiving an incredible serve, the opponent reaches for the shot but instead shatters into a thousand pieces of clay.
Wrigleys New 5 Gum is being promoted in a campaign with the tagline, “Stimulate Your Senses”. The three flavours, Rain, Flare and Cobalt, are introduced in experiments designed to demonstrate ‘”how it feels to chew 5 Gum”. “This fully integrated campaign truly delivers on 5’s promise to stimulate the senses,” said Paul Chibe, Wrigley’s Vice President of U.S. Marketing. “Whether consumers feel the intensity of the spots while in a surround-sound movie theater; see highly imaginative, cinema-quality TV commercials and vividly descriptive print ads in the country’s hottest magazines; or interact with the brand’s new website, we’ve created a sensorial experience that matches 5’s long lasting flavor, bold graphics and revolutionary packaging.”
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Household pets are getting “booked” in New York City, all in the name of a new advertising and awareness campaign to benefit Animal Care & Control of New York City. The six mug shot style ads, appearing on 60 vertical phone kiosks, 90 bus tails, and 55 bus shelters, each depict a shelter pet that has been rescued and is in need of a good home. The ads stress that these cats and dogs are victims of circumstance and not abuse. Their only crime is wanting a place to call home.
News Corporation newspaper The Australian claimed its place at the heart of the nation with a TV advertising campaign released in July. It follows a mini relaunch for the paper and an overhaul of its website www.theaustralian.com.au.
