Bangkok Life Assurance, Thailand, presented the life of a salesman through the eyes of a cockroach in this set of three television advertisements released in 2006. ‘See insurance through different eyes. Bangkok Life Assurance.’ A young man attempts to sell life insurance to customers in Bangkok but is flicked off like a cockroach. If you can’t sell it, find a new client. We see the salesman befriending a family whose father is struggling with back problems. The father is grateful for his help but isn’t interested in signing up until an accident nearly claims the life of one of the children.
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