Cycling Australia has a print campaign using brassicas (cauliflower, cabbage and broccoli) to promote the use of safety helmets. The message is in the eye of the beholder: perhaps warning about the danger of becoming a vegetable, perhaps a reminder about the fragility of the brain. The text: “Always wear an approved safety helmet. cycling.org.au. Cycling Australia”.
Bonds Kaleidoscope Girls in Underwear
Australian clothing manufacturer Bonds, (Pacific Brands), has launched ‘Kaleidoscope’, a TV ad featuring young women wearing the latest summer range of colourful womens underwear. Young female dancers rave to the funk sounds of ‘Marina Gasolina’, a track by Brazilian group Bonde Do Role.
David Bowie Never Gets Old on Vittel
Nestlé Waters promoted the Vittel brand in France and other European countries with a television commercial featuring David Bowie and his early personas. The TV ad, timed to coincide with the release of Bowie’s Reality album in June 2003, shows him walking through a house to the sound of his track, “Never Get Old”, and interacting with different versions of himself, including Ziggy Stardust, Aladdin Sane, the Thin White Duke, the Scary Monsters Clown and the Diamond Dog. The tagline, “Chaque jour une vie nouvelle”, is translated in English as “A New Life Everyday”.
Spectrum Aquaculture
Spectrum Aquaculture in NSW, Australia, has launched a print campaign promoting its online range of fishery related products, with features of agriculture translated to the under water environment: a tractor (equipment), a scarecrow (crop protection) and hay rounds (hatchery).
Lifestyle Channel Building Blocks
Lifestyle Channel is being promoted in Australia with ‘Building Blocks’, a TV ad featuring a couple on road journey. Everywhere the woman looks she sees people carrying on their lives with various form of building blocks. Even the car they’re driving in is formed by blocks.
Hard Rock Oslo Pregnancy
Hard Rock Cafe in Oslo, Norway is presented as the place for kids as well as adults in this print advertisement featuring an unborn child indicating ‘coolness’ with hands through his/her mother’s belly. The baby’s hands make the heavy rock signal, also known as the sign of the horns.