Nestlé Waters promoted the Vittel brand in France and other European countries with a television commercial featuring David Bowie and his early personas. The TV ad, timed to coincide with the release of Bowie’s Reality album in June 2003, shows him walking through a house to the sound of his track, “Never Get Old”, and interacting with different versions of himself, including Ziggy Stardust, Aladdin Sane, the Thin White Duke, the Scary Monsters Clown and the Diamond Dog. The tagline, “Chaque jour une vie nouvelle”, is translated in English as “A New Life Everyday”.
Spectrum Aquaculture
Spectrum Aquaculture in NSW, Australia, has launched a print campaign promoting its online range of fishery related products, with features of agriculture translated to the under water environment: a tractor (equipment), a scarecrow (crop protection) and hay rounds (hatchery).
Lifestyle Channel Building Blocks
Lifestyle Channel is being promoted in Australia with ‘Building Blocks’, a TV ad featuring a couple on road journey. Everywhere the woman looks she sees people carrying on their lives with various form of building blocks. Even the car they’re driving in is formed by blocks.
Hard Rock Oslo Pregnancy
Hard Rock Cafe in Oslo, Norway is presented as the place for kids as well as adults in this print advertisement featuring an unborn child indicating ‘coolness’ with hands through his/her mother’s belly. The baby’s hands make the heavy rock signal, also known as the sign of the horns.
Bodog Fantasy Football in the Bedroom
Bodog Entertainment has released a steamy viral video featuring the fantasies of the young male viewers in Bodog’s sights: boobs and football. A young man sits in his bedroom, reading a magazine. His bedroom door rattles, opening to allow the entry of a scantily clad young woman. She walks straight up to his bed, forcing him on to his back. As she removes her top he stares in wonder at the fantasy foobs… The tagline: “There’s a fantasy for everyone”.
Reconciliation Too Big A Story for Australia
“Reconciliation is a story about all of us and it’s a lot bigger than they say.” That’s the tagline in a nationwide advertising campaign promoting a conversation on the importance of reconciliation between indigenous and other Australians. “Too Big a Story” marks the 40th anniversary of the 1967 referendum, which saw Aboriginal and Torres Strait Islander Australians counted in the national census of the population, for the first time.
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