Australian Made Campaign Limited has launched a new logo, “Australian Grown”, using an animated television advertising campaign. Australian Grown aims to extend public support from ‘Australian Made’ to authentically home grown produce and chose the theme of a growing tree to symbolize the development of home-grown produce economy.
Microsoft is promoting three XBox 360 games in a TV ad using green claymation. A modeler stands in front of the camera, moulding first a spider and web for Spiderman 3, a skull and crossbones for Pirates of the Caribbean At World’s End, and finally Shrek the Third himself. The green clay is used to shape an XBox 360 console, before being transformed into packaging for the three games.
Australian beer VB (Victoria Bitter) has come up with the solution to climate change – the VB taste crammed into a cold mid-strength beer. VB, the ad says, is the best cold beer under the sun, which is a good thing when most beers evaporate out of the glass. Australian stereotypical male obsessions are combined: beer, barbecues, boobs and boats. Throw in a bit of extreme drought and sunburn, along with a chimpanzee, and you’ve got an Australian classic with a touch of the exotic.
Scottish indie rock band, The View, released ‘Same Jeans’, the third single from their album, Wasted Little DJs, in January 2007, released by 1965 Records. Band members are Kyle Falconer (guitar, lead vocals and co-songwriter), Kieren Webster (bass, backing vocals and co-songwriter), Pete Reilly (lead guitar) and Steven Morrison (drums & percussion). The Same Jeans music video shows the band performing in Dundee, along with footage filmed at Dundee Airport. The band come from Dryburgh, not far from Dundee.
Centraal Beheer Achmea, an insurance company based in Apeldoorn, The Netherlands, won a Bronze Lion at Cannes International Advertising Festival 2007 with ‘Acupuncture’ (Accupunctuur), part of of “Let’s Call Apeldoorn” campaign. The fifteeen-year-long campaign, developed at DDB Amsterdam, has produced a number of award-winning commercials. Centraal Beheer Achmea currently hosts 44 television advertisments from the last fifteen years. A man seeks acupuncture treatment but discovers he’s in a very vulnerable situation when the building catches fire…
Italian motorcycle manufacturer Aprilia is working with nudity and passion to promote the RSV series. “Sta arrivando. E nuda” is translated from Italian to English as “She has arrived and she is naked.” Further ads provide the tag line, “Naked Passion”.