Rolling Stone‘s special edition on the 500 Greatest Albums of all time was promoted with a set of print advertisements showing teenagers before they discovered their favorite band. Before he discovered Nirvana’s “Nevermind” – The 500 albums that changed our lives. Before she discovered The Cure’s “Disintegration. Before she discovered The Cure’s “Disintegration.
Elle MacPherson Intimates in Self Portraits
Elle Macpherson Intimates lingerie is appearing in a series of seven sexy online videos featuring home video personalities Saucer Girl, Bubble Girl, Bomber Girl, Joker Girl, Balloon Girl, Tuba Girl and Drummer Girl, each with their own MySpace and YouTube identities. Elle Macpherson says the beauty of the campaign lies within the fascinating nature of each story. “A woman alone in her private space is the definition of intimacy,” says Elle. “Bringing to light the quirky and unusual side of ourselves that is often saved for when we are on our own is such a precious thing to watch — I adore the individuality and personality of each woman.”
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Scrumbags Heimlich Instructions
The larrikins at Scrumbags.com.au have launched their first poster for the 2007 Rugby Union World Cup, giving instructions for Wallabies supporters as they help All Blacks followers recover from choking. The poster, designed to augment the existing light-hearted sporting rivalry between New Zealand and Australia, refers to the continued last minute losses suffered by New Zealand in the World Cup since its first win in 1987.
Liquid Plumr Users Destroy Annoying Clogs
Clorox is promoting its Liquid Plumr product in a series of TV ads in which bathroom users deal with annoying clogs. In each of the advertisements a voice emerges from the drain, teasing, accusing and staining the user. The solution is pouring Liquid Plumr down the drain to flush away all annoyance.
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Virgin Blue Get What You Want in Todd’s Life
Virgin Blue is relaunching its services in Australia with a TV campaign featuring “Todd’s Life”. The ad is part of a campaign to reposition the airline between the high end market and the cheap ‘no-frills’ Virgin Blue has been associated with in the past. Todd wakes up in a ‘Single Guy’ package in a toy store. He breaks free to wander past the other toy packages, wandering past an pre-packaged wife and two kids, a teenage daughter and boyfriend, a mid life crisis (with red car and racy woman), and twilight years (with caravan and tracksuit). The voiceover tells us, “Life shouldn’t come pre-packaged. Fly Virgin Blue and Get What You Want”, as Todd jumps off the stand and heads to the store’s front doors.
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Man with the Skittles Touch
Skittles, the chocolate confectionery, is introduced as a product worth its weight in gold in a TV ad with references to the legendary King Midas whose touch turned everything to gold. Tim shows Joel how everything he touches turns to skittles, in the same way King Midas turned everything he touched to gold. But is it awesome when you can’t hold your baby in your arms? How could Tim feed and dress himself? He can’t shake anyone’s hand, answer the phone or stamp his hand on his desk, without skittle consequences. It’s much simpler to budget for Skittles.