Doritos is promoting the newly-enhanced flavour of Doritos Cool Ranch chips with a Super Bowl advertising campaign featuring the Lil Nas X hit “Old Town Road”. Lil Nas X and Billy Ray Cyrus, who starred in their award-winning music video, are joined by Western actor Sam Elliott, known for his roles as cowboys and ranchers. The campaign’s teasers began with Sam Elliott walking into a saloon bar to deliver a monologue, with lines taken straight from the Old Town Road hit. Bassquake, the second teaser, has Lil Nas X riding into town on his horse with his amped up sounds ready to go. The full commercial has Lil Nas X and Sam Elliott meeting in the Cool Ranch street for a dance-off. No dancing from Billy Ray Cyrus.
TurboTax is running “All People Are Tax People Remix,” a music video styled commercial designed to air during the NFL Super Bowl LIV. “All People Are Tax People Extended Remix” is an original full-length song and music video recognizing the idea that taxes are something we all have in common. The song pays tribute to Bounce music with its repetition, high energy and southern style roots, and is brought to life on film featuring a diverse array and reflection of the American people. The remix ad is the culmination of the TurboTax “All People Are Tax People” campaign that debuted in January 2020. Fans of the video are invited to show off their #W2Step for the chance to win $5,000 by uploading a video of their dance on Twitter or Instagram using #W2Step and tagging @TurboTax.
SodaStream is running a Super Bowl commercial and associated advertising campaign featuring science guy Bill Nye and 18 year-old astrobiology student Alyssa Carson. The teaser for the campaign, “Something big is bubbling”, has Bill Nye, Planetary Society CEO, reflecting on the likelihood of sending humans to Mars. The full commercial has a space crew on Mars discovering water, taking it back to their space craft and getting ready to leave. The exciting turn of events is complicated by bubbles. Sodastream’s message here is that reducing single-use plastic waste will reduce our need to find a new home in space. Residents of Mars, Pennsylvania, can tweet at @SodaStreamUSA on Feb. 2 — Super Bowl Sunday — and if they do, they’ll receive a free SodaStream.
Apple is celebrating Chinese New Year with “Daughter”, a short film shot entirely on an iPhone. Daughter is an emotional story of a taxi driver’s (Xun) complicated relationship with the two most important women in her life, her young daughter and her estranged mother. The film examines the changing social norms in China and reflects on the generational differences between traditional families and modern youth. The intergenerational Apple Daughter film is a touching drama of family reconnecting for the Chinese New Year. Apple’s behind-the-scenes film reveals the different ways the iPhone 11 Pro was used to capture sweeping panoramas, intimate closeups and single take ultra wide flashbacks.
The 2020 Grammy for Best Music Video has been awarded to Lil Nas X’s hit Old Town Road (Remix) feat. Billy Ray Cyrus. Old West outlaws, Nas and Cyrus, begin the music video in 1889 riding horses at full speed after robbing a bank, with the sheriff’s posse in pursuit. Their attempt at taking refuge backfires, leading to Lil Was X’s teleported escape to the year 2019. The country rapper sells his horse, is reunited with Billy Ray, and together they entertain the line-dancing bingo-playing locals in the Old Town Hall. The music video has guest appearances from Chris Rock (sheriff), Haha Davis (deputy sheriff), Rico Nasty (bingo caller), Diplo (washboard player), Jozzy (woman in white cowboy suit), Young Kio (man with a wrench), and Vince Staples (betting man). Director Calmatic also won the VMA for Best Direction for the Old Town Road video in 2019.
Meat & Livestock Australia (MLA) has launched “Lambalytica”, the 2020 version of their annual summer campaign promoting Australian lamb, this year urging Aussies to look up from their screens and share the Lamb. The integrated campaign kicks off with a long form tech thriller reminding a tech-obsessed nation of real life connection made possible by sharing a meal together. The commercial shows an elite team using the Lambalytica app to infiltrate people’s devices to bring them together face-to-face over a meal of lamb. From a couple who spend more time looking at their phones than each other, to a teenage gamer glued to the TV screen, crowds of people are brought together for the original social feed.