Planters Death and Rebirth of Mr Peanut

Planters mascot Mr. Peanut is back as Baby Peanut in the land of the living after his death during the Super Bowl advertising campaign, Death and Rebirth. The mascot’s end occurred in a pre-game commercial, “Road Trip”. American actors Matt Walsh and Wesley Snipes are in the Nutmobile with Mr Peanut. When an armadillo crosses their path, Mr Peanut swerves. They’re thrown clear as the Nutmobile falls over the cliff edge. Hanging from a branch they know that one of them will have to let go if anyone is going to make it out alive. Mr Peanut makes the ultimate sacrifice. Fast forward to the Super Bowl commercial, and we’re at Mr Peanut’s graveside funeral. A teardrop from Kool-Aid Man falls on the grave along with a ray of sunshine and out comes a plant that produces BabyNut, the new incarnation of Mr Peanut. At first we’re given a few dolphin squeaks, before the voice of the new Baby Peanut comes through.

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Dr Martens Stand for Something

Doc Martins Berlin Wall print ad

South African advertising agency Promise has produced this outdoor advertising campaign for Dr Martens, connecting the boot’s prints with significant social change movements of the 20th century. The removal of the Berlin Wall in 1989, Martin Luther King and civil rights marches, and Woodstock Festival, each had their impact because of feet on the ground. The agency’s thinking behind the campaign: “The latter half of the 20th century was a time of immense change, with millions across the globe making a stand against inequality, war and apathy. We may never know their names, but they were the ones doing the hard work of mass resistance to the status quo – many of them doing it in their Docs. Leveraging the Dr Martens legacy and iconic design we recreated some of these historical turning points with a boots-on-the-ground focus, producing a fitting tribute to the countless Doc wearers who stood up for what they believed in and cementing the brand’s role in shaping modern history.”

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Jeep Groundhog Day with Bill Murray

Jeep Groundhog Day ad with Bill Murray

Jeep has provided a new take on Groundhog Day, the 1993 movie, with a Super Bowl commercial featuring Bill Murray and Punxsutawney Phil. As in the original movie, Bill Murray’s character Phil Connors wakes up to the sounds of “I Got You Babe” by Sonny & Cher. He’s back in Punxsutawney but this time he’s got a plan to just have a good time with Punxsutawney Phil with a Jeep Goliath to use as getaway vehicle. He manages to avoid Ned Ryerson (Stephen Tobolowsky) and shakes off Mayor Buster (Bill’s older brother Brian Doyle-Murray). Every day they leave behind Groundhog Day Festival in Town Square to head off into the Pennsylvania wilderness. The ad ends with the tagline: “No day is the same in a Jeep Gladiator.” The Jeep Groundhog Day campaign includes two teasers, a 60 second TV ad, and an extended 1:45 minute version.

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Snickers Fix the World

Snickers Fix The World ad - giant hole

Snickers is running a Super Bowl advertising campaign claiming that the world is out of sorts and needs to be fixed. Evidence presented includes grown-ups riding scooters, parents who text dirty pics, babies named after produce, devices that listen to your conversations, new forms of milk, demented auto-correct, The solution? A great big hole and great big Snickers bar. As a crowd gathers in song to watch, a giant Snickers is fed to the Earth in a grand attempt to fix the world. The spot ends with some evidence that SNICKERS’ plan just may be working. Teasers for the campaign feature people telling us why they’re digging the giant Some people think it’s OK to use a phone on speaker phone in public. One digger’s 32 year old son still lives at home. A Spanish-speaking digger digs because her mother has whole conversations in the comments section of her post. The Snickers solution is dumb, so dumb we might win! A selfie-taking couple’s demise leads to the thought that the plan is working, voiced by a character played by Luis Guzmán. The Snickers Twitter channel ran a series of Tweets during the Super Bowl game, taking credit for encouraging events, with the hashtag #SnickersFixtheWorld.

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Olay make space for women

Olay Make Space for Women ad

Procter & Gamble brand Olay is running “Make Space for Women”, a Super Bowl advertising campaign featuring Canadian YouTube creator Lilly Singh, U.S. actress Busy Philipps and retired NASA astronaut Nicole Stott. The trio set of an space expedition overseen by Mission Controller Taraji P. Henson and reported on by news anchor Katie Couric. The commercial was inspired by the October 2018 all-female spacewalk by Christina Koch and Jessica Meir, residents of the International Space Station. In the lead-up to the Super Bowl Olay announced that one dollar would be donated to Girls Who Code for every tweet using the @OlaySkin tag and #MakeSpaceForWomen hashtag. The campaign pays homage to the women of STEM industries and disciplines (Science, Tech, Engineering, Mathematics) who are blazing the trail for future generations.

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Walmart Famous Visitors

Walmart ad

Walmart is running “Famous Visitors”, a Super Bowl advertising campaign bringing characters from popular movies and television programs, promoting the shopping chain’s curbside pickup station service. Characters from across the galaxy touch down on Earth to collect groceries and other products. Cameos include Flash Gordon, Buzz Lightyear from Toy Story, Bill S. Preston (Alex Winter) of Bill & Ted’s Excellent Adventure, aliens from Arrival, Groot from Guardians of the Galaxy, Benny the Spaceman and Wildstyle from The Lego Movie, aliens from Mars Attacks!, Marvin the Martian, aliens from Men in Black, C3PO and R2D2 from Star Wars. Spacecraft include Star Trek’s Starship Enterprise, the ominous spacecraft from Arrival and the police spinner from Blade Runner. The Famous Visitors ad is a sequel to the 2019 Super Bowl commercial, “Famous Cars”.

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