A North American association of theological education providers – there’s some useful material online relating to theological reflection, including recent research and bibliographies.
ATFE – Association for Theological Field Education
Robert Kinast on Theological Reflection Models
Robert Kinast is Director of the Center for Theological Reflection, Indian Rocks Beach, Florida. He is a leading authority on theological reflection. What are they saying about theological reflection, published by Paulist Press in 2000, explores five styles of theological reflection.
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Playstation Third Place TV Ads
I’ve already referred to the Playstation 2 Mountain advert. For a whole lot more examples of TV advertising for specific Playstation games, as well as lifestyle branding ads, see the New Zealand Playstation Life-style page.
Analogik on TV Marketing
I came across the Analogik collective while looking at a review of Sony’s Playstation Mountain advert. There’s an insightful article by Dejan Petrovich on their website critiquing effective TV marketing campaigns, looking at subjects such as reaching the audience, attention grabbing, quality vs cheap advertising, efficiency, human curiosity, psychology, TV ad comparisons, examples and more. While you’re there, look around at the excellent resources on creating techno music, flash, 3D animation and so on.
Strauss and Howe on Generations
When it comes to popular theory on generational development and the future, many people think of William Strauss and Neil Howe. Their first book, Generations: The History of America’s Future, 1584-2069, came out in 1991. 13th Gen: Abort, Retry, Ignore, Fail? came out in 1993. The Fourth Turning was first published in 1996. Millennials Rising: The Next Great Generation hit the bookshops in 2000.
Strauss and Howe use the generation theories developed by Ortega y Gasset and Julian Marias (both from Spain). They base their work on the idea that there are four types of generational cohorts cycling through history. Each generation lasts about 20 years.
Critiques of this approach ask whether major shifts in world view will affect these generations – shifts such as postmodernism and technology revolution. Another questions links to the American/European bias of their work. What about Asian, African and Oceanic cultures? Their web site provides a chance to engage with the authors. Are these historians/futurists treating the masses as mindless pawns of fate? It seems very similar to the psychohistory used by Hari Sheldon in Isaac Asimov’s Foundation series.
www.lifeassociates.com
www.fourthturning.com
www.millennialsrising.com
Relax it’s a Fedex TV Ad
“Relax, it’s FedEx” is the tagline for the latest Fedex campaign aimed at the office worker. The campaign and new tagline – “Relax, it’s FedEx” – reflects a slight shift in emphasis. While in many previous commercials, disaster struck when workers shipped with another courier, most of the spots in the current campaign stress the need to create your own drama because FedEx is so damn efficient.
