Nike Keep the Ball Alive for Rugby World Cup

Nike has released “Keep the Ball Alive”, a television advertising campaign, in Australia and New Zealand in time for the Rugby World Cup. The commercial begins with a guy crashing through a glass window, rugby union ball in hand. Other London pedestrians join in the escalating game, jumping off buses, throwing in at the traffic lights and even jumping off tall buildings. The ad features a series of international rugby stars including former Wallaby Tim Horan, Ireland’s Keith Wood, France’s Fabien Galthie, England’s Lawrence Dallaglio, Dan Luger, James Simpson-Daniel and Fijian Rupeni Caucaunibuca.

Keep the Ball Alive final screen shot

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Terry Tate Reebok Office Linebacker

Terry Tate, Gridiron footballer, is recruited by Felcher and Sons to keep the staff on task. The moment someone is distracted by idle conversation or computer games, Terry Tate appears out of left field and knocks them over with a message to remember. This is all in aid of Reebok sportswear! Follow up videos include a kick at politically correct office behavior and competition in the workplace.

Terry Tate Tackle

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Womens Refuge Day After Day

Womens Refuge New Zealand campaign “Day after Day” picked up a Silver award for direction at the New York Festivals this year, along with a Gold for Directing the NZ Axis Awards. The commercial, directed by Rachel Davies, uses television screens to show how the physical and emotional abuse of women by their partners is a private outrage carried out behind the closed doors of even the most respectable homes.

Womens Refuge Day after Day

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European Perspectives on Generational Change from Henk Becker

Friday – another day in Paradise with temperatures of 27 degrees Celsius. We’re looking at heading into the Queensland outback this weekend – just a short two day trip inland to St George and Cunnamulla. Ennis wants to experience driving for hours without seeing anyone – the ultimate introvert pasttime. She’s got some books on CD to play on the way, out of the local library.

Henk BeckerAnother find in the generations angle yesterday – material by Henk A. Becker of Utrecht University. Becker’s a sociologist looking at the impact of generational change, particularly in the area of digital technology. He’s published some of his material in the Club de Budapest in France.

Talked to our daughter Merrin (14) in Japan last night. She’s having a great time over there with her school group. She’s off to Hiroshima this weekend – has been busy making paper cranes. Lachlan (16) has had some friends over to stay – they’re busy making software and using others. Caitlin (8) is on her 3rd read through Lord of The Rings, and has breaks by playing Age of Empires II and visiting her friends. I had an SMS conversation with my younger brother yesterday in NZ – over theories on holes in the ozone layer.

Turner and Edmunds on Generations Culture and Society

Thursday – working from home today – sharpening up a proposal for a D.Min dissertation on generational culture, theological reflection and ministry formation. Last night searching online I found Generations, Culture and Society, a decent study on generational theory from a sociological perspective – written by June Edmunds & Bryan S. Turner, sociologists at Cambridge University, UK. What looks so good about this material is that it provides a reflection on Karl Mannheim’s theory of ‘generational cohort’ that is not based in the USA, and looks at applications to gender, race and ethnicity.

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