As a follow up to her ‘Curious’ Dare campaign, Britney Spears recently launched her new Elizabeth Arden fragrance, “Fantasy”, with a TV commercial called ‘Myth’.
Britney’s dressed up as a goddess, flirting with a hunter in the forest (Nick Steele). As she threatens to leave for her world tour he pulls out his bow and ‘magic love arrow’ and shoots her in the back. She’s forced to stay with him. Of course the arrow has a suction cup on the end.
Britney’s narrative
Once upon a time there was a goddess and a hunter.
She was beautiful and he couldn’t help himself.
There wasn’t a single part of her that he didn’t want to touch.
She was leaving soon on a goddess world tour
So he did something crazy and they lived happily ever after.
Fantasy… everybody has one.
Click on the image below to play the video.
Credits
The ad for the Elizabeth Arden fragrance ‘Fantasy’ was released online at AOL Music in September, a day before the MTV release. It is available online at the micro site, www.fantasybritneyspears.com, along with instalments of a podcast fantasy journal.
The ad was created by the team at Goodby, Silverstein & Partners including art director Nancy King, copywriter Jean Weisman and agency producers Brian Coate and Hilary Bradley.
Billy Woodruff, director of several of Britney’s music videos, worked with Radical Media producer Chris Rouchard and director of photography Paul Laufer.
Visual Effects were produced by Aaron Kisner and team at Method Studios.
Other contributors included Spot Welders editor Robert Duffy, Company 3 Colorist Stefan Sonnenfeld and Eleven Sound audio mixer Jeff Payne.
And the perfume? Britney says it was created with all kinds of enchanting scents and flavours like lush red lychee, golden quince, sensual woods and exotic kiwi, even with a hint of cupcakes, white chocolate and jasmine.
Britney Spears Curious
The first ad, ‘Curious’, directed by Dave Meyers features Britney lingering by the wall of a hotel room, fantasizing about the man next door, Eric Winters. ‘Curious’ is aimed at the 16 – 24-year old market and was launched in September 2004. Click on the image below to play the video.
According to the Elizabeth Arden deal with Britney Spears, there will be another two fragrances developed over the next few years.
The hunter in the forest is not Kevin Federline. It is played by actor/model Nick Steele.
the first ad was actually directed by Dave Meyers, not Billy Woodruff.
that commercial rocked
I personally think that i’m Britney’s biggest fan no matter what she does i’ll always love her i’ve always thought of her as a sister. Some people talk trash about her but thats only because they’re intimidated by her fly, but beautiful looks. i’m not talking about my girl but some of her problems are the people she hangs out with. (paris hilton) she has 2 kids now once again i aint doggin on her but its time to grow up and act like a momma. its going to be hard but she needs to STOP partying.
I think it’s only a matter of time before Britney runs over a photographer and kills ’em. What happened to that sweet old Britney we used to know and love?
I am concerned about the imagery of having him shoot her because “she was so beautiful and he couldn’t help himself.” Yes, it turns out to be a suction cup in the end, but I think it sends the wrong message- that beautiful women can be possessed by violence. And that’s creepy.
Britney Spears is so cool, I love her music and this video. I love every thing about her and I know 4 sure that I am her # 1 fan. I have alwayz lyked Britney and I alwayz will. i love the smell of all of her perfumes and this video just makes me lyk her even more.
hEllo:
i just found the britney ‘s curious ad in HQ to download for free: click here if u want!!!
http://perfumecommercials.blogspot.com
Please! Can someone tell me who designed this dress? It’s so beautiful.. I can’t even find a picture of it.. Even if I can find something similar, I could be happy. Please help me