Austrian Airlines maximised the connection between the Vienna waltz and their nationality with Austrian Symphony, a television commercial adapting the sounds of Johann Strauss Blue Danube Waltz.
UNICEF for Invisible Children in China
UNICEF China is reminding the Chinese public to remember the 1.5 million underprivileged children in the country during the lead up to the Beijing Olympics. Homeless boys were painted to present them as almost invisible, easy to ignore. In just five days, UNICEF was able to raise funds totaling approximately USD 30,000 for the welfare of underprivileged children.
NZ Ski Jump over the Fold
NZSki.com’s competion for a free season pass in 2007 was promoted in a full-page broadsheet advertisement in which a skiier’s jump is brought to life by the fold in the page. “2000 acres of snow. Yours for free. Go to www.freepass.co.nz before midnight Sunday, 20th May 2007, and answer a simple question to go into the draw to win a free NZSKIPASS providing unlimited skiing and riding for the 2007 season at Coronet Peak, Mt Hutt and the Remarkables ski areas.”
Connex Train Etiquette
Connex, Melbourne’s train network, tackled poor commuter etiquette in 2007 with the help of fictional self help author Martin Merton, played by American actor Jim Knobeloch, best known for his role as “Jake Slicker” on Dr. Quinn, Medicine Woman.
The campaign began with the development of an American website, www.martinmerton.com, announcing that Merton was heading to Australia to write his next title, There’s No ‘I’ in Carriage: a self-help guide to becoming a more considerate commuter, a parody of the saying “There’s no ‘I’ in team”.
Members of the Melbourne public were invited in press advertisements to send in their concerns about behaviour that should be addressed in the etiquette book. Hundreds of contributions were received and used as the basis of the new book.
Martin Merton appeared at the launch on Wednesday 29 August, along with TV presenter Lauren Newton and Collingwood Football player Shane Wakelin. He appeared at Melbourne train stations in September to sign copies of the book and hand them out.
In December Martin came out with a Mega Mix Christmas CD.
A series of viral videos was used to highlight three questions of rail travel etiquette…
Roger Federer vs coach Rhys Darby
Nike has released a TV ad featuring Swiss tennis champion Roger Federer in a tennis showdown against Rhys Darby, who plays band manager Murray Hewitt in Flight of the Conchords.
Malteser Ambulance Typo Crashes
The Malteser Ambulance Service (Malteser Hilfsdienst), an expression of the Sovereign Order of Malta and Malteser in Germany, launched an award-winning campaign against drink driving named Typo Crashes. The campaign used letters from famous liquor bottle labels to spell out the risks of driving under the influence – from whiplash to skull fractures and paraplegia.
