The larrikins at Scrumbags.com.au have launched their first poster for the 2007 Rugby Union World Cup, giving instructions for Wallabies supporters as they help All Blacks followers recover from choking. The poster, designed to augment the existing light-hearted sporting rivalry between New Zealand and Australia, refers to the continued last minute losses suffered by New Zealand in the World Cup since its first win in 1987.
Liquid Plumr Users Destroy Annoying Clogs
Clorox is promoting its Liquid Plumr product in a series of TV ads in which bathroom users deal with annoying clogs. In each of the advertisements a voice emerges from the drain, teasing, accusing and staining the user. The solution is pouring Liquid Plumr down the drain to flush away all annoyance.
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Virgin Blue Get What You Want in Todd’s Life
Virgin Blue is relaunching its services in Australia with a TV campaign featuring “Todd’s Life”. The ad is part of a campaign to reposition the airline between the high end market and the cheap ‘no-frills’ Virgin Blue has been associated with in the past. Todd wakes up in a ‘Single Guy’ package in a toy store. He breaks free to wander past the other toy packages, wandering past an pre-packaged wife and two kids, a teenage daughter and boyfriend, a mid life crisis (with red car and racy woman), and twilight years (with caravan and tracksuit). The voiceover tells us, “Life shouldn’t come pre-packaged. Fly Virgin Blue and Get What You Want”, as Todd jumps off the stand and heads to the store’s front doors.
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Man with the Skittles Touch
Skittles, the chocolate confectionery, is introduced as a product worth its weight in gold in a TV ad with references to the legendary King Midas whose touch turned everything to gold. Tim shows Joel how everything he touches turns to skittles, in the same way King Midas turned everything he touched to gold. But is it awesome when you can’t hold your baby in your arms? How could Tim feed and dress himself? He can’t shake anyone’s hand, answer the phone or stamp his hand on his desk, without skittle consequences. It’s much simpler to budget for Skittles.
Kanye West Stronger In Japan
Virgin Broadband Projection in Australia
Virgin Mobile has launched a new wireless broadband service in Australia, using a TV ad featuring online video projected on city buildings. The Virgin Broadband TV ad begins with images from the Numa Numa online video projected onto buildings on a dark night in the city. Familiar imagery from YouTube virals appear on buildings, trees and faces. The ad reaches its high point with a crowd gathering to watch Jud Laipply perform his Evolution of Dance on the side of an apartment block. More and more people are drawn out of their homes, onto their lawns and balconies to watch the light show. The laughing, smiling faces of the crowd give way to the strapline: “We think it’s time the internet was free for all to enjoy”, and the promise of “Free Internet”.
