Canon provides a look at the inside working of the Canon Pixma printer in a television advertisement released in Australia this month. A family man prints the photograph taken by his wife (see the Canon Ixus story). Inside the printer the document is recognised as a photograph, sparking off a setting of microscopic dots, leading to sharpest prints.
See the video on the Resolution Design Vimeo site.
Credits
The Canon Pixma Advanced Simplicity spot was developed at Leo Burnett, Sydney by creatives Guy Collins and Robin Feiner, with producer Rita Gagliardi.
Filming was directed by Nick Robertson via Plaza Films, with producer Kim Kirby, director of photography Nigel Bluck and editor Danny Tait of Tait Gallery.
Post production was done at Resolution Design, Sydney.
Music was composed by Hylton Mowday.