The Australia vs New Zealand & South Africa summer cricket series is being promoted with a tongue-in-cheek television advertising campaign reminding Australians of their long heritage of rivalry. A presenter stands in what appears to be a museum of cricket history, using slide projection, miniature players, historical footage and a sheep to stir the age-old feelings of competition. The series is sponsored by The Commonwealth Bank of Australia and Three.
Sheep
The sheep is one of the symbols of rivalry between Australia and New Zealand. There are approximately 120 million sheep in Australia, compared to 45 million in New Zealand. However sheep farming is more central to the identity of New Zealand. Australians seem to take great pleasure in talking about New Zealand sheep…
Click on the image below to play the video.
Big Hand
The rivalry hasn’t always been entirely sportsmanlike…
Click on the image below to play the video.
Credits
The Commonwealth Bank Cricket Series campaign was developed at Leo Burnett, Melbourne, by executive creative director Alex Mooney, creative director Jason Williams, head of art David Klein, senior copywriter Brendan Greaney and agency producer Sally Davis, account team Patrick Rowe and Nathan Trent.
Filming was shot by Simon MacRae via Orange Whip Films.
What’s the name of the elderly presenter? Surely, must be a well-known former cricket hero (he doesn’t appear to have an Australian accent)…
Thanks.
What’s the name of the elderly presenter? I seem to know the face but can’t place it