Diageo GB is investing £6.5m in Baileys, the leading Irish cream liqueur, in the run-up to Christmas, including a £4m burst of new consumer advertising with the theme of “Listen to Your Lips”. The campaign is designed to “make the brand more relevant and contemporary, and inspire women to lead a more sensory life”. Here are seven of the print advertisements from the Baileys Listen To Your Lips campaign, the end result of collaboration with British photographer Rankin.
Credits
The Listen To Your Lips campaign was developed at JWT London by executive creative director Russell Ramsey, creative directors Adam Scholes and Hugh Todd, art directors/copywriters Ronnie Vlcek and Bruno Xavier, agency producer Denise Connell.
Photography was by Rankin. See our earlier post with behind-the-scenes glimpses of Rankin’s studio.