Neighbour Day in Australia was promoted in an awareness campaign developed pro-bono by the advertising and production industries of Australia. The TV ad features a range of acts designed to provoke neighbourly communication. “Expect a knock on the door”. How do you make trouble in your neighbourhood? Drop a bra over the fence? Brings the drums outside? Bounce on your pogo stick? Break a window or two?
Click on the image below to play the video.
http://www.youtube.com/watch?v=zekXQ2tQSGU
The ad was broadcast in Australia without charge on the Nine, Ten, SBS, Prime, WIN, NBN, Macquarie Southern Cross, Imparja, Foxtel and Austar networks as well as inflight on the Qantas On-Q channel plus public broadcasting channels ABC One and ABC Two.
Everyone who worked on it, including the actors and award-winning director, willingly gave their creativity, time and resources – without charge – to turn a concept into reality.
Neighbour Day
Held on the last Sunday in March every year, Neighbour Day encourages Australians to have better relationships with the people next door and across the street no matter where they live.
Neighbour Day was founded in Melbourne, Australia in 2003 by Andrew Heslop – a former National Communications Manager for Australian Red Cross and Project Manager for British Red Cross – after the remains of 75 year old Elsie Brown were discovered in her McKinnon home.
Mrs Brown had died in 2001 and had been forgotten by neighbours, friends and family until Victoria Police broke in to her home.
Credits
The Neighbour Day campaign was developed at Saatchi & Saatchi Australia, Sydney, by chief executive officer Simone Bartley, executive creative director Steve Back, creative group head David Bowman, group account director Sasha Orr, TV producer Evonne Sciberras.
Filming was shot by Matt Palmer via Film Construction, with director of photography Hugh Miller, producer Yolande Dewey, production manager Trish Rigby.
Also involved were Nylon Studios, MRPPP, The Lab, David Gross at Definition Films, TalentPay, Kirsty McGregor Casting, Nicky Gluyas, Mark Byrne Management, On Set Talent, North Shore Actors Studio, Auscrew, Top Technicians, Starfish Kids, LaRocca, Joolee Eadie and the residents of First & Second Avenue and Scott Street, Toongabbie plus Dunmore Road, Pendle Hill.