Coca Cola in Europe is running an outdoor, print and social advertising campaign using only a logo, a title and a red background to make the invisible visible. That’s all that’s needed for the imagination to create the iconic bottle shape. Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. The Coca Cola Invisible Bottle campaign, developed at Publicis Italy, is being run in several Central and Eastern European markets.
Coca Cola Invisible Bottle Credits
The Coca Cola Invisible Bottle campaign was developed at Publicis Italy by global chief creative officer Bruno Bertelli, chief creative officer Cristiana Boccassini, CEE executive creative director Davide Boscacci, associate creative director/copywriter Stefano Zanoni, creative supervisor/art director Roberto Ardigò, art buyer Caterina Collesano, CEE regional client lead Lorenza Montorfano, client service director Benedetta Virga, group account director Mirjana Slavkovic, account supervisor Alberto De Simone, working with Coca Cola CEE business unit Desirée Ferrari, Laura Legrenzi, Camilla Zanaria, marketing director Romain Mallard, integrated marketing experience director Dimitar Andonov, Romania marketing team Corina Rijnita, Iuliana Nedelcu, Miruna Smeureanu, Giulia Burlui, and Bulgaria marketing team Svetlana Dimitrova and Eliza Grancharova.
Post production was done at B612 Studio.