Doritos is promoting the newly-enhanced flavour of Doritos Cool Ranch chips with a Super Bowl advertising campaign featuring the Lil Nas X hit “Old Town Road”. Lil Nas X and Billy Ray Cyrus, who starred in their award-winning music video, are joined by Western actor Sam Elliott, known for his roles as cowboys and ranchers. The campaign’s teasers began with Sam Elliott walking into a saloon bar to deliver a monologue, with lines taken straight from the Old Town Road hit. Bassquake, the second teaser, has Lil Nas X riding into town on his horse with his amped up sounds ready to go. The full commercial has Lil Nas X and Sam Elliott meeting in the Cool Ranch street for a dance-off. No dancing from Billy Ray Cyrus.
Doritos fans are being invited to show off their dance moves through the Sway dance app, sharing their dances using the hashtag #CoolRanchDance or on TikTok.
Doritos Cool Ranch Credits
The Doritos Cool Ranch campaign was developed at Goodby Silverstein & Partners by chief creative officer Margaret Johnson, creative directors Laura Petruccelli and Rohan Cooke, associate creative directors Caroline Cappelli and Ryan Tovani, agency producer Alexis Bley, senior producer Sara Ward and director of broadcast production Leila Gage.
Filming was shot by director Lance Acord via Park Pictures with producer Caroline Kousidonis and production designer Ruth DeJong.
Visual effects were produced at a52 by VFX supervisor Patrick Murphy, CG supervisor Andy Wilkoff, CG lead Andy Wilkoff, Flame artists Matt Sousa, James Buongiorno, Michael Vaglienty, Andres Barrios, Kevin Stokes, John Valle, 3D artists Dustin Mellum, Jade Smrz, Quinton WoodsonL, Jose Limon, Josh Dyer, Joe Chiechi, Michael Cardena, Joe Paniagua, Michael Bettinardi, Joey Bettinardi, producer Serena Noorani, executive producers Patrick Nugent and Kim Christensen, managing director Jennifer Sofio Hall.
Telecine was produced at a52 Color by colorist Gregory Reese, color assistant Corey Martinez, Aaron Flickinger, Dylan Bursick, producer Jenny Bright and executive producer Thatcher Peterson.
Editor was Jono Griffith at Work Editorial with assistant editor Theo Mercado, producer Chelsea Bassier, and executive producer Marlo Baird.
Sound was produced at Lime Studios by sound designer Michael Anastasi and mixer Joel Waters.
Old Town Road Lyrics
Yeah, I’m gonna take my horse to the old town road
I’m gonna ride ’til I can’t no more
I’m gonna take my horse to the old town road
I’m gonna ride ’til I can’t no more (Kio, Kio)
I got the horses in the back
Horse tack is attached
Hat is matte black
Got the boots that’s black to match
Ridin’ on a horse, ha
You can whip your Porsche
I been in the valley
You ain’t been up off that porch, now
Can’t nobody tell me nothin’
You can’t tell me nothin’
Can’t nobody tell me nothin’
You can’t tell me nothin’
Ridin’ on a tractor
Lean all in my bladder
Cheated on my baby
You can go and ask her
My life is a movie
Bull ridin’ and boobies
Cowboy hat from Gucci
Wrangler on my booty
Can’t nobody tell me nothin’
You can’t tell me nothin’
Can’t nobody tell me nothin’
You can’t tell me nothin’