I received an email from Adweek on Friday, offering a free copy of Chuck Nyren’s “Advertising to Baby Boomers” for people who subscribe today. Curious I was.
I’ve found Chuck’s blog, “Advertising to Baby Boomers“. He obviously wants us to read his book.
Nyren’s guidelines to Boomer advertising cover how boomers want us to see aging, giving Boomers room for choices, infomercials and internet advertising, ‘viagrification’ of drugs, and the end of stereotypes.
He concludes with hints on finding the best advertising agencies for Baby Boomers – the ones with Baby Boomer creatives who know how to advertise to themselves.
Sure he does.
But he also wants you to read Dick Stroud’s new book 50-Plus Market (Kogan-Page) and has wonderful things to say about Gill Walker in Australia:
… along with Senioragency in Australia.
Thanks for letting me know how AdWeek is using my book. They bought a boatload of copies (maybe AdWeek wants you to read the book!). I knew it had something to do with subscriptions/renewals.