Lenovo puts its engineering research on the line with this series of online videos. The ‘Best Engineering’ video campaign is summarized in ‘Anthem’, featuring edited exercpts from each of the tests carried out on Lenovo notebooks, with Gene Wilder singing “Pure Imagination’ (Willy Wonka and the Chocolate Factory 1971). The five videos here show each of the test sequences.
Weightless
On January 21 a Lenovo ThinkPad was subjected to a weightless environment. How will it perform in zero gravity? The Lenovo ThinkPad: the only PC currently cleared for space flight by NASA.
Click on the image below to play the video.
Water Test
On January 23 a Lenovo Thinkpad was submerged in 378,000 gallons of water at NASA’s facilities. How much liquid is too much liquid? Lenovo ThinkPad: Resistant to 60 cc’s today. Tomorrow, who knows? From the world’s best engineers come the world’s best engineered PCs. ThinkPad is not yet waterproof. Until it is, don’t try this in the bath. The system lasted three seconds. However no one was electrocuted in the process.
Click on the image below to play the video.
Crash Test
On January 31 a Lenovo Thinkpad was driven into a wall at 35 mph. Will the data survive? Lenovo ThinkPad: Built-in Roll Cage protection. From the world’s best engineers come the world’s best engineered PCs.
Click on the image below to play the video.
Drop Test (Airbag)
On February 13 a Lenovo Thinkpad was dropped from 25 feet. Will the airbag protect the data? Lenovo ThinkPad: with airbag inspired technology. From the world’s best engineers come the world’s best engineered PCs.
Click on the image below to play the video.
Wireless Test (Sand)
On February 5 a Lenovo 3000 was driven to a remote location. How far can it go and still get a wireless signal? Lenovo 3000: with quadband wireless technology. From the world’s best engineers come the world’s best engineered PCs.
Click on the image below to play the video.
Credits
The Lenovo Test campaign was developed at Ogilvy & Mather, New York, by group creative directors Greg Ketchum and Tom Godici, copywriter Mark Girand, art director Mitch Ratchik, associate creative directors/copywriters Jocelyn Cleary and Michael Paterson, agency producers Patti McConnell, Melissa Mapes and Elizabeth Lucas.
Filming was directed by Adolfo Doring (DOP) via Proof Films, New York, with producers Louise Feldman and Jaye Nydick.
Editor was Adam Liebowitz at Go Robot!