NRMA, the Australian motoring and services company, launched a television and cinema ad campaign in 2007 to inform their members that their services were growing to include new partners. The ads, launched during the telecast of the 2007 NRL Grand Final, show a NRMA roadside assistant helping people with heavy lifting (local shop), carrying bags (travel), putting up tents (accommodation), packing bags (car rental), broken down vehicles, and swimming with dolphins at Sea World (entertainment).
Credits
The NRMA Membership campaign was developed at Leo Burnett, Sydney, by art director Seshan Moodley, copywriter Matt Cramp and agency producer Simone O’Connor.
Filming was shot by director Ben Lawrence via Caravan Pictures, Sydney, with producer Emma Lawrence.