Volkswagen in April 2007 suggested to TV viewers that with three German engineered VWs for under $17,000 it’s time to move on from their present vehicle. It’s just like splitting up with an old lover. Hard to do but worth it. In Break Up, a guy has to sell his old ride with feelings of sadness about the emotional goodbye…but not for long as he slips behind the wheel of his new Beetle.
Click on the image below to play the video.
http://www.youtube.com/watch?v=eyAEt4dEvV0
In Confrontation a VW driver is caught in an underground carpark by his old car. He tries to hide it but must confess that he’s been driving the new Volkswagen. He has needs.
Click on the image below to play the video.
http://www.youtube.com/watch?v=OWhO3sAOnGc
Credits
The VW Break Up campaign was developed at CreativeOndemanD, Miami, by creative directors Priscilla Cortizas, Daniel Marrero, creative Dana Satterwhite, agency producers Laura Varela and Mari Tato.
Filming was shot in Miami by John Dolan via Anonymous Content with director of photography Alwin Kuchler, executive producer/head of commercials Dave Morrison and executive producer Andy Traines.
Editorial work was done by Diego Enriquez. Colorist was Stephen Rodríguez at Company 3, Santa Monica. Post production and effects were developed at Lava Studio, Miami.
Sound was designed by Steve Johnston, Outpost Audio, Miami. Music for the first spot is “Open up the Light”, composed by Ben Ashley, Deep Mix Music.
the second one, the confrontation is way better in my opinion. it’s very good.