Lara Bingle, the star of the Tourism Australia advertising campaign of 2006, Where the Bloody Hell are you?, appears as the latest guest in the Air New Zealand Air New Zealand presents: The Kiwi Sceptics series. The fifth episode, again narrated by Flight of the Conchords star Rhys Darby, features Bingle travelling from Sydney to Queenstown to explore the Central Otago skiing scene with NZ television personality and snowboarder Hayley Holt, also a model, ballroom dancer and dater of a national sporting hero.
Coinciding with the launch of the new Kiwi Sceptics episode, Air New Zealand is also the airline partner to Lara’s reality show ‘Being Lara Bingle’. Air New Zealand released the episode to their 70,000 Facebook fans on July 24, immediately following the ‘Being Lara Bingle’ show. The campaign will launch to the wider public online, in cinemas, and in print, on Tuesday 31st July, again after the ‘Being Lara Bingle’ episode in which Lara will be seen filming Kiwi Sceptics in New Zealand. The entire Kiwi Sceptics series is also housed on Air New Zealand’s branded YouTube channel, and can be accessed at kiwisceptics.com.
Credits
The Kiwi Sceptic campaign was developed at Host, Sydney, by digital creative director/director Bob Mackintosh, art director Ciaran McCarthy, executive digital producer Memi Chang, digital creative director Christian Hewitt, digital copywriter Kae Yen, creative tchnologist Damien Oliver, senior technical developer Werner De Bruin, technical developer James Searchfield, managing director Suzie SHaw, business director Dennelle Exton, planner Rory Gallery, digital planning director Pascal Winkler, broadcast production director Kaija Wall, print producer Anthony Skujins, account manager Will Morgan, working with Air New Zealand Australia marketing manager Kelly Millier, brand manager Justine Murphy and digital marketing executive Rebecca Bingham.
Filming was shot by director Bob Mackintosh via Butt St Studios with producer Carolyn Starkey, director of photography Andy Grant, production manager Amanda Sallybanks, camera operator Morgan Burret, sound recordist Andy Shakallis, and photographer Katie Kaars.
Media was handled by PHD Australia.
Music includes “Oh, Stasis” by Grayson Gilmour, off his 2010 album ‘No Constellation’.