P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU. The Brexit Reassurance campaign aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual. After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings. “No one leaves without a deal. Check our website”. “Go make your own European unions”. “Out of Europe. Into Europe. Out of Europe. Into Europe. Every Day.”
Sarah Rosier, Director of Passenger Sales, P&O Ferries says:
“As a heritage brand that operates in the travel sector, we have been connecting our customers journeys by sea for over 180 years, it’s just business as usual for us to sail in and out of the EU daily. We wanted to let our customers know that however the current situation resolves, we are well prepared and committed to transporting people, as well as cargo, to where they need to be.”
Dave Monk, Executive Creative Director, Publicis•Poke says:
“The world’s a pretty noisy place at the mo. Sometimes it’s best to strip things back. Keep it simple. This timely yet timeless print campaign offers up a little touch of charm and calm in amongst a backdrop of that din.”
Brexit Reassurance Credits
The Brexit Reassurance campaign was developed at Publicis•Poke by executive creative director Dave Monk, creative director/art director Steve Paskin, copywriter Nigel Roberts, designer Dave Stansfield, producer Stephanie Dracos, account business director Matt René, senior account director Leah Schneider, senior account manager Caroline Pollard.
Media was handled at Starcom, by media planners Mark Kennedy and Brenna Larson.
Post production (print) was done at Prodigious.