Volkswagen finds its way into the Bourne Ultimatum film launch with a series of tie-ins featuring the VW GT and the Touareg 2. In “Getaway Car” Jason Bourne (Matt Damon) and Nicky Parsons (Julia Stiles) get into a Volkswagen GT only to find themselves in the sights of a sniper. Through clever driving they manage to escape, leaving the sniper nauseated. The GT is the official Getaway car for the Bourne Ultimatum. In “NYPD” Jason Bourne careens around New York in the VW Touareg 2, trying to outrun an army of police cars. As he collides with a cop car, both vehicles flip through the air landing in a heap. Next thing we see is the Bourne character next to the Touareg seemingly unscathed and about to hurl an expletive, when the VW tag line flashes… “Safe Happens.”
Hyundai A League Emotions
The Football Federation of Australia, Australia’s national soccer organisation, launched the Hyundai A-League 2007-2008 season with a TV ad with the tagline, 90 minutes, 90 emotions. To the sounds of the Unkle/Ian Brown track Reign, soccer players battle for control of the game in a large stadium. The fans in the crowd flow with the game, many turning to water when a red card is given to their favourite player. See the launch ad online at fantasy football site Four Four Two.
Paris On Prison
Sky New Zealand and CNN promoted ‘Paris on Prison’, an exclusive one hour live interview with Larry King, with this print advertisement featuring what appears to be her pet chihuahua Tinkerbell. The text: “An exclusive one hour live interview with Larry King, tonight at 9pm on CNN. It’ll be like, totally emotional.”
Linkin Park What I’ve Done
Linkin Park‘s single, “What I’ve Done”, from the album Minutes to Midnight, was released as a music video in April 2007, showing the band performing in the California desert interspersed with stock video footage. The music video reflects on social and environmental issues including pollution, global warming, racism, Nazism, gay rights, famine, terrorism, wars, deforestation, poverty, drug addiction, abortion, obesity, destruction, rising gasoline prices and crimes committed by humanity. Historical figures in the music video include Mother Teresa, Buddha, Abraham Lincoln, Robert Kennedy, Fidel Castro, Joseph Stalin, Mao Zedong, and Mahatma Gandhi.
Levis Change Gender
Levi’s Jeans are promoted for their sex appeal in ‘Change’, a TV ad in which a man brings an attractive partner into his life. The gender of the partner varies, depending on whether the ad’s being shown on mainstream channels or gay channel Logo. A man begins to pull on his brand new pair of jeans. As he pulls them half-way up, a phone booth from the street below shoots up into his apartment, with what appears to be his partner of choice. One more tug at the jeans and the entire city is now in his living room. He finishes buttoning his fly, walking away with his partner into the night.
All Blacks Of This Earth
Adidas International has commissioned a stirring campaign to support the All Blacks run for the Rugby Union World Cup in France, using dirt and grass. The 30-man squad each carried a capsule of earth from every New Zealand rugby ground that was once trodden on by one of the 1071 men chosen to represent New Zealand in the country’s national game.
