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HP is running 12 Days of Real Time, an advertising and digital engagement campaign aimed at helping families get real over the holiday break. The campaign is being promoted with a modern rendition of the Christmas carol, “The 12 Days of Christmas”. The 12 days of Christmas, this is what I see: 12 teens a texting, eleven dads a liking, ten sisters phoning, nine swipers swiping, social binging, social feeds a feeding, must keep sharing sharing, five percent left! With the Get Real message we now move to Twelve boys a baking, eleven kids a crafting, ten sisters spinning (paper dreidels), eight fellas flying (paper planes), OMG we’re carolling, we learnt oreejami, it’s called origami, five printed things, and a screen-free family! The video comes with the message that the average family spends over 250 hours on screens during the holidays. HP’s microsite hp.com/getreal provides over 250 hours of screen-free activities and have a real holiday.

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